December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs,……
Read On from December Highlights: Digital Marketing & Industry News
…blog series where we will regularly post playlists themed around integrated marketing in general, pop culture, seasonal trends, loti lifestyles and more. Integrated Marketing is Calling Your Name As……
Read On from lotus823 Wants to be Your Integrated Marketing AOR: Agency of Rock
…marketing standpoint at the exciting, annual convention. Read Cristina’s full post on marketing moves at SXSW. @mophie #mophieRescue pic.twitter.com/qITsdw1CXe — Helena Baillio (@bleaum) March 13, 2015 A PR Rep’s……
Integrated marketing is a very unique, yet dynamic industry. You have the creative thinkers, professional writers, and go getters all under one roof. As a newbie to the industry, I……
Read On from Agency Life: 9 Struggles Every Marketing Pro Experiences
The mark of a new year always brings big changes, and this January certainly set the bar for how digital marketing and public relations will have to evolve in 2018….…
…no surprise that influencer marketing is dominating social media. However, this month revealed that Amazon has continued to take over yet another aspect of the retail realm through their own……
…Next month, all new and existing campaigns will transition to the Campaign Budget Optimization Migration, meaning advertisers will no longer have control over the budget at the ad set level….…
There is no doubt that email marketing is a great technique when it comes to engaging with current or future clientele. While writing an email may seem simple enough, creating……
…outcomes could hurt sales for any business that sells on the platform. Facebook Campaign Budget Optimization: What Marketers Need to Know Facebook recently introduced Campaign Budget Optimization (CBO), which will……
…down with Senior Account Manager, Heather Hewit, to speak about her experiences with CES marketing campaigns. A seasoned PR pro and our expert in the consumer electronics field, Heather touches……
Read On from Looking Ahead: CES 2019 Predictions and Reflections
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
