…introduced Snap Connect, courses specifically designed to help brands boost ecommerce sales on the platform. With more brands developing campaigns through Snapchat, the app has improved its tools for marketers……
…can grow loyalty with Hispanic American consumers through live marketing events, known as experiential marketing, within their targeted demographic. T-Mobile took their JUMP! campaign that focused on their upgrade program……
Read On from Why Marketers Should Know the Buying Power of Hispanic Americans
…habitat? We’ve got some thoughts: Tactics for Social Media Marketing During the Holidays Timing For millions of Americans, holiday shopping begins the day after Thanksgiving. So, why not use this……
Read On from Social Media Marketing Tips for the Holiday Season
As with any New Year, you can expect to see new ideas, perspectives and technology. Our first roundup of 2014 will feature great digital marketing tips, CES 2014 fun and……
Read On from The Digital Marketing Monthly Roundup – January 2014
The world of PR and digital marketing is always changing. That is why we like to share our insights and best practices with you. If you missed anything during the……
Read On from The lotus823 PR and Digital Marketing Roundup – May 2014
You’ve heard it before: Teamwork helps productivity, and productivity is the bottom line when things just have to get done. In the integrated marketing space, there’s always a list 15……
Read On from The lotus823 Integrated Marketing Language? Teamwork.
Integrated marketing is about adapting to change. If you’ve been at the same position in your office for a little while now, chances are you’re beginning to feel complacent. If……
…integrated marketing agency, I decided to dive into the meaning behind the maddening mess. Decoding The Personality Behind Your Desk Clutter 1. An organized desk: Dependable and timely. “People with……
Read On from I’m Not Neurotic I Just Work in Integrated Marketing
Upon beginning a new job, it can be challenging to figure out where you fit into your workplace mix. Throughout my first month here at our marketing agency, I’ve learned……
Read On from Marketing Agency Lifehacks: How To Put Your Best Foot Forward in 7 Steps
…best media opportunities and partnerships with well-known industry influencers. Want to take full advantage of the many benefits digital marketing provides in reaching relevant audiences interested in pet products? Check……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
