November’s Digital Marketing Roundup
“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners,……
Search Results for: "ces"
lotus823 Appoints Nancy Kohlreiter as Chief Operating Officer
…overall corporate vision with a key focus on efficiently managing the agency’s future expansion and plans for growth, ensuring financial strength and operating efficiency along with developing strategic alliances and……
Read On from lotus823 Appoints Nancy Kohlreiter as Chief Operating Officer
When It Makes Sense for Your Brand to Join a Social Media Trend
…conversation and what the company has to offer in terms of products or services. The following tweet by Audio-Technica is a perfect example of this: Being a brand that focuses……
Read On from When It Makes Sense for Your Brand to Join a Social Media Trend
Marketing Case Studies: Celebrity Endorsements Gone Wrong
…trust from fans, by using illegal substances. It is clear why the brands would break ties from those celebrities. While the offense at hand may turn into bad press, there……
Read On from Marketing Case Studies: Celebrity Endorsements Gone Wrong
lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award
…focuses year-round on publishing public relations and corporate communications best practices that can help media organizations work smarter. Each year, Bulldog Reporter awards forty honors to companies who have made……
Read On from lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award
Brands That Understand Hispanic Marketing… and Get it Right!
…cars. Equipped with these two pieces of information, a new campaign idea was born. “For Latinos, getting to buy a car is historically something that involves a lot of struggle,”……
Read On from Brands That Understand Hispanic Marketing… and Get it Right!
lotus823’s Christine Rochelle Inducted into Jersey’s Best Marketing and Communications Professionals under 40
…“Christine’s knowledge, experience, passion, and creativity have been integral to the success of lotus823. Under her management, our social media and content marketing teams and services have flourished, and we……
My Giant Leap into the PR Industry
…Twitter account to researching promotional events, my projects were all diverse and challenging. I am fortunate that my internship was filled with so many hands-on experiences that I can put……
Marketers Catch Pokémon Fever
…creativity. Sometimes the best ideas come from the most unexpected places. Have you incorporated Pokémon GO into your marketing strategy? Tell us how in the comments below! Share this:……
July Digital Marketing Roundup
…of Yahoo’s consumer services, including email and news as well as the social platform Tumblr. This power play positions Verizon to compete with Google and Facebook as a digital content……
