As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with……
Read On from The Shift From Traditional to New-Age Advertising
“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners,……
…overall corporate vision with a key focus on efficiently managing the agency’s future expansion and plans for growth, ensuring financial strength and operating efficiency along with developing strategic alliances and……
Read On from lotus823 Appoints Nancy Kohlreiter as Chief Operating Officer
…conversation and what the company has to offer in terms of products or services. The following tweet by Audio-Technica is a perfect example of this: Being a brand that focuses……
Read On from When It Makes Sense for Your Brand to Join a Social Media Trend
…trust from fans, by using illegal substances. It is clear why the brands would break ties from those celebrities. While the offense at hand may turn into bad press, there……
Read On from Marketing Case Studies: Celebrity Endorsements Gone Wrong
…focuses year-round on publishing public relations and corporate communications best practices that can help media organizations work smarter. Each year, Bulldog Reporter awards forty honors to companies who have made……
Read On from lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award
…cars. Equipped with these two pieces of information, a new campaign idea was born. “For Latinos, getting to buy a car is historically something that involves a lot of struggle,”……
Read On from Brands That Understand Hispanic Marketing… and Get it Right!
…“Christine’s knowledge, experience, passion, and creativity have been integral to the success of lotus823. Under her management, our social media and content marketing teams and services have flourished, and we……
…Twitter account to researching promotional events, my projects were all diverse and challenging. I am fortunate that my internship was filled with so many hands-on experiences that I can put……
…marketers renewed creativity. Sometimes the best ideas come from the most unexpected places. Have you incorporated Pokémon GO into your marketing strategy? Tell us how in the comments below! ……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
