…number influences a user’s use of the platform altogether. Despite the fact that Twitter’s daily audience has been growing, the platform’s monthly user base has continued to shrink over the……
…News Amazon Prime Air Gets More Planes to Boost One-Day Shipping to You Amazon has taken action to transition its Prime two-day shipping services to a one-day service offered to……
…the benefits of moving from a first-party vendor to a third-party seller include setting your own prices, inventory control, access to detailed analytics, and more. Unfortunately, a challenge many newcomers……
In our previous blog, Google Advertising 101, we briefly discussed the key differences between Search and Display ad placements. So, if your brand is looking to capture the attention of……
…Wants to Control Third-party Sellers’ Product Pricing Amazon continues to be the leading e-commerce website for all sellers and with continuous changes to improve seller and buyer experiences, the platform……
…needs to be thought out, or you may make things worse. Does your company need help with their Crisis PR Communication? Learn more about our Public Relations services. Share this:……
…SEO flywheel.” That means investing in customer acquisition campaigns, directing traffic to Amazon products from third-party sources, and of course, building extremely healthy product detail pages that are optimized and……
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…Announces New Pin Format Release Improvements on Pinterest have revamped the platform’s appearance and increased the overall Pin image size. The platform also released updates in the search and following……
…a smooth transition. Amazon Vendor vs. Seller Central and A Hybrid Approach Before deciding which option is best for your brand, it is important to understand the differences between the……
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…in the process of launching a Verified Merchant Program that will allow retailers on the platform to be verified, making their products eligible for distribution within Pinterest shopping experiences, including……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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