…a powerful tool to increase brand awareness, the phenomenon only contributes to Amazon’s increasing power in the retail sphere. LinkedIn Brings Lookalike Audiences to B2B Marketing At last, LinkedIn will……
From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice……
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…appeal to the older Gen Z audience. How to Market on TikTok Just as brands engage with their audiences through other social media platforms, TikTok allows businesses to interact with……
…performance by encouraging higher reach and engagement levels. Additionally, we also developed strong relationships with key influencers that helped further promote the brand to its target audiences. In order to……
…bring awareness and resources to those in need. This month and all year long, we prioritize the well-being of our team members. Learn more about the importance of mental health……
…others for a combined total reach of more than 1.8 Billion earned media impressions. lotus823’s award submissions won Chillax titles in the CES Picks Awards 2022, 2022 Artificial Intelligence Excellence Awards,……
…in digital marketing social media campaigns. Based in New Jersey, the content marketing agency earned recognition for its successful 2013 Consumer Electronics Show (CES) social media event strategy for industry……
Read On from lotus823 Named an Honoree in PR Daily’s 2013 Social Media Awards
…of link sources (C-blocks, IPs, domains). Additionally, subdomain correlations are larger than domain correlations at the domain/subdomain level. Domain Level Keyword Agnostic Even though none of these factors were highly……
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…of lotus823. “SOUNDCAGE™ earphones have been nominated for Last Gadget Standing and selected as a CES 2011 Design and Engineering Award Honoree,” added David Hernandez, Managing Partner of lotus823. “We……
Facebook’s newest addition is called Facebook Page Insights. It allows Facebook Page owners to understand the status of their pages and us that information to expand and reach larger audiences.……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
