…in just a few days. This year, we are likely to see even more brands and influencers co-creating products to appeal to consumers. This entices influencers’ audiences to become consumers……
Read On from 4 Influencer Marketing Trends Taking Over in 2023
…to be successful. Whether you’ve already created a Facebook page for your business or you’re looking to start one today, check out our latest checklist of our Facebook best practices.……
…The reality is that there is no way to turn off the camera or microphones manually. Yes, Samsung says you can download software to disable these devices, or one can……
Read On from Privacy Concerns: Is Big Brother… err, Samsung, Watching You?
…is a good chance we will miss our window of opportunity to garner the reporter’s attention. Utilize Multiple Sources A good rule of thumb when compiling Dads and Grads Gift……
…services to discuss and oftentimes those services are not easily tested. As such, a tactic we have taken is to establish the company as a thought leader in the space……
Read On from PR Strategies That Work for B2B and B2C Clients
If you’ve already heard of Google Places and Google+ Local, then you’ll be happy to know that you’re already somewhat in the know about Google My Business. But, as with……
…and product managers have answered the President’s call and signed on for a tour of duty…to develop better digital services for the American people.” This included launching the Digital Services……
Read On from The U.S. Digital Service: Where Tech Nerds Go To Save the World
…there is nothing holding your brand back from participating. The rules are: You may post content other than Customer Reviews and Questions and Answers regarding products or services for which……
…ran an A/B test, then it is time to revamp your strategy! “But, I follow all of the e-mail marketing best practices,” you try in rebuttal. That’s great! Best practices……
Read On from 5 A/B Tests to Try in Your E-mail Marketing Campaigns
…a powerful tool to increase brand awareness, the phenomenon only contributes to Amazon’s increasing power in the retail sphere. LinkedIn Brings Lookalike Audiences to B2B Marketing At last, LinkedIn will……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
