…services to discuss and oftentimes those services are not easily tested. As such, a tactic we have taken is to establish the company as a thought leader in the space……
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If you’ve already heard of Google Places and Google+ Local, then you’ll be happy to know that you’re already somewhat in the know about Google My Business. But, as with……
…and product managers have answered the President’s call and signed on for a tour of duty…to develop better digital services for the American people.” This included launching the Digital Services……
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…there is nothing holding your brand back from participating. The rules are: You may post content other than Customer Reviews and Questions and Answers regarding products or services for which……
…ran an A/B test, then it is time to revamp your strategy! “But, I follow all of the e-mail marketing best practices,” you try in rebuttal. That’s great! Best practices……
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…a powerful tool to increase brand awareness, the phenomenon only contributes to Amazon’s increasing power in the retail sphere. LinkedIn Brings Lookalike Audiences to B2B Marketing At last, LinkedIn will……
From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice……
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…appeal to the older Gen Z audience. How to Market on TikTok Just as brands engage with their audiences through other social media platforms, TikTok allows businesses to interact with……
…performance by encouraging higher reach and engagement levels. Additionally, we also developed strong relationships with key influencers that helped further promote the brand to its target audiences. In order to……
…bring awareness and resources to those in need. This month and all year long, we prioritize the well-being of our team members. Learn more about the importance of mental health……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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