Tips for Dads and Grads Media Pitching
…is a good chance we will miss our window of opportunity to garner the reporter’s attention. Utilize Multiple Sources A good rule of thumb when compiling Dads and Grads Gift……
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PR Strategies That Work for B2B and B2C Clients
…services to discuss and oftentimes those services are not easily tested. As such, a tactic we have taken is to establish the company as a thought leader in the space……
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#lotuslocal - Google My Business Overview
If you’ve already heard of Google Places and Google+ Local, then you’ll be happy to know that you’re already somewhat in the know about Google My Business. But, as with……
The U.S. Digital Service: Where Tech Nerds Go To Save the World
…and product managers have answered the President’s call and signed on for a tour of duty…to develop better digital services for the American people.” This included launching the Digital Services……
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Amazon Spark: What Brands Need to Know
…there is nothing holding your brand back from participating. The rules are: You may post content other than Customer Reviews and Questions and Answers regarding products or services for which……
5 A/B Tests to Try in Your E-mail Marketing Campaigns
…ran an A/B test, then it is time to revamp your strategy! “But, I follow all of the e-mail marketing best practices,” you try in rebuttal. That’s great! Best practices……
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March Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…a powerful tool to increase brand awareness, the phenomenon only contributes to Amazon’s increasing power in the retail sphere. LinkedIn Brings Lookalike Audiences to B2B Marketing At last, LinkedIn will……
The Importance of Marketing in the Hospitality Industry
From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice……
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Your Brand’s Complete Guide to TikTok
…appeal to the older Gen Z audience. How to Market on TikTok Just as brands engage with their audiences through other social media platforms, TikTok allows businesses to interact with……
Case Study Spotlight: Zavor
…performance by encouraging higher reach and engagement levels. Additionally, we also developed strong relationships with key influencers that helped further promote the brand to its target audiences. In order to……
