…The reality is that there is no way to turn off the camera or microphones manually. Yes, Samsung says you can download software to disable these devices, or one can……
Read On from Privacy Concerns: Is Big Brother… err, Samsung, Watching You?
…is a good chance we will miss our window of opportunity to garner the reporter’s attention. Utilize Multiple Sources A good rule of thumb when compiling Dads and Grads Gift……
…services to discuss and oftentimes those services are not easily tested. As such, a tactic we have taken is to establish the company as a thought leader in the space……
Read On from PR Strategies That Work for B2B and B2C Clients
If you’ve already heard of Google Places and Google+ Local, then you’ll be happy to know that you’re already somewhat in the know about Google My Business. But, as with……
…and product managers have answered the President’s call and signed on for a tour of duty…to develop better digital services for the American people.” This included launching the Digital Services……
Read On from The U.S. Digital Service: Where Tech Nerds Go To Save the World
…there is nothing holding your brand back from participating. The rules are: You may post content other than Customer Reviews and Questions and Answers regarding products or services for which……
…ran an A/B test, then it is time to revamp your strategy! “But, I follow all of the e-mail marketing best practices,” you try in rebuttal. That’s great! Best practices……
Read On from 5 A/B Tests to Try in Your E-mail Marketing Campaigns
…a powerful tool to increase brand awareness, the phenomenon only contributes to Amazon’s increasing power in the retail sphere. LinkedIn Brings Lookalike Audiences to B2B Marketing At last, LinkedIn will……
From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice……
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…appeal to the older Gen Z audience. How to Market on TikTok Just as brands engage with their audiences through other social media platforms, TikTok allows businesses to interact with……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
