The Importance of Custom Research
…a better understanding of current and prospective consumers, trends, and target markets, as well as competing products and services. Whether you’re kickstarting your brand’s marketing or looking to become a……
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Consumer Electronics Industry Trends & Highlights in 2022
…and connectivity improve. Emerging Tech Gaining popularity in the consumer electronics world are smart home devices, wearable health monitors, and entertainment devices. Consumers are expected to gravitate toward energy-efficient……
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Start Close In
…a team across multiple offices, designing and building human centered digital experiences. Before working at Ogilvy, Mike founded a vacation rental platform as well as a vacation homes charity organization,……
Product Launch for Audio Technica
…encountering revolved around the explanation of differences between these new Bluetooth headphones and the non-official ATH-M50x wireless adapters already on the market. To accomplish this, lotus823 used messaging that described……
Public Relations for Clorox
…different audiences, allowing lotus823 to identify relevant pitch opportunities and media outlets with audiences such as men’s and women’s lifestyle, health and wellness, parenting, consumer tech, home appliances, and more….…
Public Relations for Peerless-AV
…Outdoor TV in the 2022 Popular Mechanics Yard & Garden Awards, and a TWICE VIP award in the Outdoor Tech & Appliances: Outdoor Television & Video category. The Challenge Peerless-AV……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
…resilience, adaptability, and building a business. My professional background in Human Resources, Change Management, and Operations played a major role in shaping how lotus823 was built. From the beginning, our……
The Why of Google Plus For Businesses (or Google+, if you prefer symbols)
…Media is one of the best ways to get your message in front of, and to interact with members of your target audiences. Also, it gives you the ability to……
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5 Social Media Tools to Enhance Customer Service
…Social Social Dynamx Social Media Spaces by Moxie Software Conversocial Customers like their problems to be addressed directly from a company. A quick and well-informed response will make the customer……
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Digital Marketing: A Machine of Perpetual Motion
…you learned, but rather platforms, best practices and technology are just changing before your eyes and forcing you to adapt. Anyone who subscribes to any of the major social media……
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