July Industry News Recap
…becomes the latest app to incorporate advertising. Brands can now display their ads front and center for Messenger’s audience of 1.2 billion. Twitter announces it will livestream the Electronic Music……
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A Deeper Dive: Types of Amazon Ads Explained
…multiple places and allow advertisers to alert shoppers that your brand offers an alternative. Advertisers can tailor their own creative solutions to meet their advertising and selling objectives and display……
June Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…immersive branded experiences. New Commerce Eligibility Requirements: Instagram Helping More Businesses and Creators Sell Instagram announced the release of their new Commerce Eligibility Requirements that expands access to Instagram Shopping……
The Importance of Custom Research
…a better understanding of current and prospective consumers, trends, and target markets, as well as competing products and services. Whether you’re kickstarting your brand’s marketing or looking to become a……
Consumer Electronics Industry Trends & Highlights in 2022
…and connectivity improve. Emerging Tech Gaining popularity in the consumer electronics world are smart home devices, wearable health monitors, and entertainment devices. Consumers are expected to gravitate toward energy-efficient……
Read On from Consumer Electronics Industry Trends & Highlights in 2022
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…a team across multiple offices, designing and building human centered digital experiences. Before working at Ogilvy, Mike founded a vacation rental platform as well as a vacation homes charity organization,……
Product Launch for Audio Technica
…encountering revolved around the explanation of differences between these new Bluetooth headphones and the non-official ATH-M50x wireless adapters already on the market. To accomplish this, lotus823 used messaging that described……
Public Relations for Clorox
…different audiences, allowing lotus823 to identify relevant pitch opportunities and media outlets with audiences such as men’s and women’s lifestyle, health and wellness, parenting, consumer tech, home appliances, and more….…
Public Relations for Peerless-AV
…Outdoor TV in the 2022 Popular Mechanics Yard & Garden Awards, and a TWICE VIP award in the Outdoor Tech & Appliances: Outdoor Television & Video category. The Challenge Peerless-AV……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
…resilience, adaptability, and building a business. My professional background in Human Resources, Change Management, and Operations played a major role in shaping how lotus823 was built. From the beginning, our……
