…installs or app events. Conversions campaigns drive users to make a purchase. 3 Best Practices for Running Facebook Ads When launching an advertisement on Facebook, there are a few……
Read On from Advertising on Facebook: How to Create a Successful Campaign
…time for the day. Consumers can take advantage of the day’s sales on desktop or mobile devices, as well as through Amazon’s Echo devices. What Can Your Brand Do……
Read On from Amazon Prime Day: Everything Your Business Needs to Know
…experiences. By adding a CRM to their functionality, ActiveCampaign can help surface the right leads to your sales team by using features like lead scoring. The service also allows you……
…are a powerful way to boost your event’s visibility and reach new audiences. By choosing the right influencers, fostering creative content, and leveraging their unique voices, you can transform your……
Read On from How to Leverage Influencer Partnerships for Event Promotion
…become accustomed to their new space. Allison Hernandez, lotus823’s Co-Founder and Managing Partner participated in a Working From Home Best Practices Webinar Panel Discussion on April 2nd. Check out the……
Read On from Working Remotely as an Employee: Tips for the New Normal
Blog writing is a powerful tool to connect with audiences, share knowledge, and establish authority. By understanding its purpose and key elements, anyone can create powerful and engaging content….…
Read On from How To Write Killer Blog Content & Why It’s Important
…in just a few days. This year, we are likely to see even more brands and influencers co-creating products to appeal to consumers. This entices influencers’ audiences to become consumers……
Read On from 4 Influencer Marketing Trends Taking Over in 2023
…to be successful. Whether you’ve already created a Facebook page for your business or you’re looking to start one today, check out our latest checklist of our Facebook best practices.……
…The reality is that there is no way to turn off the camera or microphones manually. Yes, Samsung says you can download software to disable these devices, or one can……
Read On from Privacy Concerns: Is Big Brother… err, Samsung, Watching You?
…is a good chance we will miss our window of opportunity to garner the reporter’s attention. Utilize Multiple Sources A good rule of thumb when compiling Dads and Grads Gift……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
