…Customize your pitch to match their interests and audience. Compile a list of relevant contacts, including journalists, influencers, and bloggers. Targeting the right people boosts your chances of success. Ensure……
Read On from How to Write a Stellar Media Pitch & Why It’s Important
…and SEM agency, lotus823, announces that they have been selected to provide integrated SEM, SEO and PR services for Numark, the world’s leading manufacturer of DJ equipment. lotus823 will strategize……
Read On from Numark Enlists the Public Relations and SEO Experts at lotus823
…Globes, the Academy Awards and the SAG Awards. Professionally, however, this time of year is all about the trade shows. Our clients hit up the Consumer Electronics Show (CES), the……
Read On from Trade Show Marketing 101 From A Public Relations Specialist’s POV
…opportunity to implement search engine optimization. If you’re unfamiliar with it, there are plenty of places to pick up digital marketing services. If you know a bit about it, do……
…for marketers as Q4 is around the corner. Read on as we recap our team’s helpful insights for successful Q4 planning. Public Relations Planning for Q4: The CES Edition CES……
…installs or app events. Conversions campaigns drive users to make a purchase. 3 Best Practices for Running Facebook Ads When launching an advertisement on Facebook, there are a few……
Read On from Advertising on Facebook: How to Create a Successful Campaign
…time for the day. Consumers can take advantage of the day’s sales on desktop or mobile devices, as well as through Amazon’s Echo devices. What Can Your Brand Do……
Read On from Amazon Prime Day: Everything Your Business Needs to Know
…experiences. By adding a CRM to their functionality, ActiveCampaign can help surface the right leads to your sales team by using features like lead scoring. The service also allows you……
…are a powerful way to boost your event’s visibility and reach new audiences. By choosing the right influencers, fostering creative content, and leveraging their unique voices, you can transform your……
Read On from How to Leverage Influencer Partnerships for Event Promotion
…become accustomed to their new space. Allison Hernandez, lotus823’s Co-Founder and Managing Partner participated in a Working From Home Best Practices Webinar Panel Discussion on April 2nd. Check out the……
Read On from Working Remotely as an Employee: Tips for the New Normal
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
