…when needed. 2. Be as straightforward as possible Get to the point. Food services and marketing services are both fast-paced so dilly-dallying will cost you. Essentially, time is money. Get……
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…we had even greater advances in digital communications. 2000 – The New Year brought two new instant messaging services that allowed you to access all your buddy lists (across all……
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…be critical of the data sources that you contrive information from and ensure that they are giving you more than numbers – they’re telling a story. In an SEO lesson……
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…honest with ourselves right out of the gate, shall we? Companies make products and provide services that people don’t need and marketers market those products and services to people that……
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…people send 350 million Snaps a day. Though its finances, its court cases, and its investments are complex, their business model is incredibly simple: provide something no one has ever……
…up. Anyone who starts a business knows your finances must be in order, which can get complicated when you are self-funded. Some questions we initially asked ourselves were: What software……
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…public relations and marketing messages, think of that, and start with why. Look for opportunities in unlikely places. Renny Gleeson: 404, the story of a page not found In……
Read On from Need Some Inspiration? Top TED Talks for Marketers and PR Pros
…our area and learn about the types of services they offer. Oftentimes, these events are sponsored by one of the local businesses. By sponsoring a community event, your business name……
…your photo to a job interview, chances are you need a new photo. Ensure that the image is bright, clear and high resolution. You want to communicate energy, enthusiasm and……
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…becomes the latest app to incorporate advertising. Brands can now display their ads front and center for Messenger’s audience of 1.2 billion. Twitter announces it will livestream the Electronic Music……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
