…be critical of the data sources that you contrive information from and ensure that they are giving you more than numbers – they’re telling a story. In an SEO lesson……
Read On from Top 5 Data Tools For Your Integrated Marketing Team
…honest with ourselves right out of the gate, shall we? Companies make products and provide services that people don’t need and marketers market those products and services to people that……
Read On from The Art of Marketing with Perrier and Andy Warhol
…people send 350 million Snaps a day. Though its finances, its court cases, and its investments are complex, their business model is incredibly simple: provide something no one has ever……
…up. Anyone who starts a business knows your finances must be in order, which can get complicated when you are self-funded. Some questions we initially asked ourselves were: What software……
Read On from The Startup Interview, Part 2: People and Culture
…public relations and marketing messages, think of that, and start with why. Look for opportunities in unlikely places. Renny Gleeson: 404, the story of a page not found In……
Read On from Need Some Inspiration? Top TED Talks for Marketers and PR Pros
…our area and learn about the types of services they offer. Oftentimes, these events are sponsored by one of the local businesses. By sponsoring a community event, your business name……
…your photo to a job interview, chances are you need a new photo. Ensure that the image is bright, clear and high resolution. You want to communicate energy, enthusiasm and……
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…becomes the latest app to incorporate advertising. Brands can now display their ads front and center for Messenger’s audience of 1.2 billion. Twitter announces it will livestream the Electronic Music……
…multiple places and allow advertisers to alert shoppers that your brand offers an alternative. Advertisers can tailor their own creative solutions to meet their advertising and selling objectives and display……
…immersive branded experiences. New Commerce Eligibility Requirements: Instagram Helping More Businesses and Creators Sell Instagram announced the release of their new Commerce Eligibility Requirements that expands access to Instagram Shopping……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
