…sides of the spectrum, this article resonated strongly with our team, specifically those on the PR side. We took our own step back, thought about our experiences, and discussed what……
Read On from The New Media Landscape: Adapting PR Fundamentals in a Digital World
…provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.” Basically,……
…traffic came from mobile devices, and by downloading this plugin, you can ensure that mobile visitors are able to access your pages quickly. Did you know that 53% of mobile……
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…learn how these updates can have an impact on your business! Social Media Updates YouTube Announces Weekly Ad Frequency Capping, New Live-Stream Commerce Upgrades As part of YouTube’s……
Read On from May Highlights: Digital Marketing & Industry News
…everything you need to know from the last month. Social Media Updates Meta Introduces “Threads” Meta’s Twitter alternative, “Threads” is the latest app to be launched, gaining a large amount……
Read On from July Highlights: Digital Marketing & Industry News
…valuable products, but it just it wasn’t as fulfilling as this is. Obviously it helped all those people that they were able to use those devices, but now that I’m……
Over the last 12 months, lotus823 added a total of 4,037,742,744 media impressions across 74 pieces of coverage to Wolf Gourmet’s annual media footprint, a 30% increase from 2021. lotus823……
…consumer lifestyle products. In December 2021, Blaupunkt approached lotus823 to assist with PR support surrounding the brand’s exhibit at CES 2022. Following a successful showcase, Blaupunkt partnered with lotus823 for……
…not have creative arms within them. So as our, you know, the people that we’ve worked with over the years, moved to other places, word got out that we had……
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…how and why they operate as they do. One of my favorite personality tests is the Briggs-Myers Type Indicator test, a “psychometric questionnaire designed to measure psychological preferences in how……
Read On from The Integrated Marketing Specialist’s Personality Profile
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
