…traffic came from mobile devices, and by downloading this plugin, you can ensure that mobile visitors are able to access your pages quickly. Did you know that 53% of mobile……
Read On from Essential WordPress Plugins to Install on your Site Now
…learn how these updates can have an impact on your business! Social Media Updates YouTube Announces Weekly Ad Frequency Capping, New Live-Stream Commerce Upgrades As part of YouTube’s……
Read On from May Highlights: Digital Marketing & Industry News
…everything you need to know from the last month. Social Media Updates Meta Introduces “Threads” Meta’s Twitter alternative, “Threads” is the latest app to be launched, gaining a large amount……
Read On from July Highlights: Digital Marketing & Industry News
…valuable products, but it just it wasn’t as fulfilling as this is. Obviously it helped all those people that they were able to use those devices, but now that I’m……
Over the last 12 months, lotus823 added a total of 4,037,742,744 media impressions across 74 pieces of coverage to Wolf Gourmet’s annual media footprint, a 30% increase from 2021. lotus823……
…says audiences are craving honesty, community, and behind-the-scenes content over curated perfection that we now see so often. That is the core brand takeaway today: people do not necessarily want……
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
…not have creative arms within them. So as our, you know, the people that we’ve worked with over the years, moved to other places, word got out that we had……
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…how and why they operate as they do. One of my favorite personality tests is the Briggs-Myers Type Indicator test, a “psychometric questionnaire designed to measure psychological preferences in how……
Read On from The Integrated Marketing Specialist’s Personality Profile
…conferences,’ – there seemed to be no end to imaginary business planning. While everything was made up, the skills you gained during these projects will be used throughout your career!……
Read On from 7 Steps to Get You From Communications Student to Marketing Professional
…differences that need to be analyzed. Here are some key elements that should be considered before your global brand makes the jump into social media: 1. Creating multiple pages or……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
