…learn how these updates can have an impact on your business! Social Media Updates YouTube Announces Weekly Ad Frequency Capping, New Live-Stream Commerce Upgrades As part of YouTube’s……
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…everything you need to know from the last month. Social Media Updates Meta Introduces “Threads” Meta’s Twitter alternative, “Threads” is the latest app to be launched, gaining a large amount……
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…valuable products, but it just it wasn’t as fulfilling as this is. Obviously it helped all those people that they were able to use those devices, but now that I’m……
Over the last 12 months, lotus823 added a total of 4,037,742,744 media impressions across 74 pieces of coverage to Wolf Gourmet’s annual media footprint, a 30% increase from 2021. lotus823……
…not have creative arms within them. So as our, you know, the people that we’ve worked with over the years, moved to other places, word got out that we had……
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…how and why they operate as they do. One of my favorite personality tests is the Briggs-Myers Type Indicator test, a “psychometric questionnaire designed to measure psychological preferences in how……
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…conferences,’ – there seemed to be no end to imaginary business planning. While everything was made up, the skills you gained during these projects will be used throughout your career!……
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…differences that need to be analyzed. Here are some key elements that should be considered before your global brand makes the jump into social media: 1. Creating multiple pages or……
As an agency that has worked in the Smart Home space for many years, helping home and tech brands break into the field and grow their audiences, we have the……
…been able to upload in-feed posts through their mobile devices or other third-party apps. In June, the platform began testing a new update that allows in-browser users to upload images……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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