…how and why they operate as they do. One of my favorite personality tests is the Briggs-Myers Type Indicator test, a “psychometric questionnaire designed to measure psychological preferences in how……
Read On from The Integrated Marketing Specialist’s Personality Profile
…conferences,’ – there seemed to be no end to imaginary business planning. While everything was made up, the skills you gained during these projects will be used throughout your career!……
Read On from 7 Steps to Get You From Communications Student to Marketing Professional
…differences that need to be analyzed. Here are some key elements that should be considered before your global brand makes the jump into social media: 1. Creating multiple pages or……
As an agency that has worked in the Smart Home space for many years, helping home and tech brands break into the field and grow their audiences, we have the……
…been able to upload in-feed posts through their mobile devices or other third-party apps. In June, the platform began testing a new update that allows in-browser users to upload images……
Read On from June Highlights: Digital Marketing & Industry News
…kitchenware line, made from reclaimed, renewable, and biodegradable materials. Merging nature and unique design to create beautiful pieces for both the home and kitchen, the team was excited to share……
…known as X), and the challenges faced by X in attracting advertisers due to concerns over moderation and controversial stances. While these trends may not represent major shifts, they are……
Read On from September Highlights: Digital Marketing and Industry News
…January, I was fortunate enough to attend CES and experience a trade show for the first time as a public relations professional. After a very long and delayed 36 hours……
…went wrong and familiarize yourself with the tech terms. This is key! You will have people coming at you on social media asking about the problem and chances are they……
…visibility, but instant credibility if it is done right. With influencers, you can get in front of audiences who trust them and respect their opinions, and if those audiences are……
Read On from 3 Strategies to Implement When Launching Your Consumer Brand
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
