…conferences,’ – there seemed to be no end to imaginary business planning. While everything was made up, the skills you gained during these projects will be used throughout your career!……
Read On from 7 Steps to Get You From Communications Student to Marketing Professional
…differences that need to be analyzed. Here are some key elements that should be considered before your global brand makes the jump into social media: 1. Creating multiple pages or……
As an agency that has worked in the Smart Home space for many years, helping home and tech brands break into the field and grow their audiences, we have the……
…been able to upload in-feed posts through their mobile devices or other third-party apps. In June, the platform began testing a new update that allows in-browser users to upload images……
Read On from June Highlights: Digital Marketing & Industry News
…kitchenware line, made from reclaimed, renewable, and biodegradable materials. Merging nature and unique design to create beautiful pieces for both the home and kitchen, the team was excited to share……
…known as X), and the challenges faced by X in attracting advertisers due to concerns over moderation and controversial stances. While these trends may not represent major shifts, they are……
Read On from September Highlights: Digital Marketing and Industry News
…January, I was fortunate enough to attend CES and experience a trade show for the first time as a public relations professional. After a very long and delayed 36 hours……
…went wrong and familiarize yourself with the tech terms. This is key! You will have people coming at you on social media asking about the problem and chances are they……
…visibility, but instant credibility if it is done right. With influencers, you can get in front of audiences who trust them and respect their opinions, and if those audiences are……
Read On from 3 Strategies to Implement When Launching Your Consumer Brand
…Customize your pitch to match their interests and audience. Compile a list of relevant contacts, including journalists, influencers, and bloggers. Targeting the right people boosts your chances of success. Ensure……
Read On from How to Write a Stellar Media Pitch & Why It’s Important
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
