We’ve all had it before. It’s a sense that we’ve been here before, that we’ve said these things to these people, but we know in our hearts that this moment is entirely new. Déjà vu has struck again, and again. Get it? Déjà vu can be useful to integrated marketing. Think about how much time…
Read On from Time after Time: Déjà vu in the Integrated Market
Confession: I love celebrities. I read People.com daily and I am obsessed with being “in the know.” Having recently joined the lotus823 integrated marketing agency, I quickly made it apparent to all of my fellow loti that I love celebrity gossip and can talk about it for hours. Personally, I like to think that my…
“The history of communication is mankind’s search for ways to improve upon shouting.” (via http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/) The smoke signal is one of the world’s oldest forms of communication and yet, in March of 2013, it was the vehicle through which major world news was delivered – a new pope was appointed. Yes, modern communication forms immediately…
Read On from #ThrowbackThursday: Getting Back to Basics in the “Digital Age”
“How can I get more Facebook likes and Twitter followers?” Often I wonder if social media strategists like myself wince a little every time they’re asked that question. It’s a valid question, being the most obvious metric of success on your brand social page. Strategists debate with clients that website traffic and overall content impressions…
Read On from Integrating Influencer Engagement Into Your Marketing Strategy
In integrated marketing, effective content is affective content. Think of your business message as a lonely child in a vast new world, poised to embark on a spiritual journey through the digital realm a la Siddhartha. Remember that this idea, be it something you grabbed from Mashable or something you pulled from your own head,…
You’re surely familiar with old adage of “reach exceeding grasp.” If people read your content and then their people will read it through your people, it spirals outwards again further, into the most distant arms of the social media galaxy. So how can you make sure you’re sending your information as far as it can…
What does your favorite color say about your personal brand? Do people gravitate towards brands they personally identify with? Articles recently published in Fast Company and Entrepreneur examine the science behind why brands choose certain colors. Even if Facebook is blue only because The Zuck is red-green color blind, these articles examine several amazing reasons…
Read On from lotus823 Infographic: The Many Colors of an Integrated Marketing Team
The key to a successful marketing campaign is communication. Integrated marketing is a conversation between company and customer, where proper branding speaks clearly about a product’s worth. Like so many other aspects of marketing, communications skills between people in your office float all the way to the top of your company’s projects. That is to…
Read On from Communicating Effectively: Wise Words From Our Integrated Marketing Agency
Summer is a bombastic time. Epicurean blockbusters saturate the theaters, larger-than-life hip-hop records drop, and it’s the season when our hemisphere is closest to the sun. We feel our astral position on a philosophical level, and at lotus823 we know that perspective is the difference between good marketing and great marketing. So, in the season…
Marketing professionals know that things rarely ever stay the same. Whether you’re a PR practitioner, community manager, or SEO guru, change is the engine that drives the digital marketing industry. Being a professional in the digital marketing world can be likened to the movie 50 First Dates. Every day you learn new things; even master…
Read On from Digital Marketing: A Machine of Perpetual Motion
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
