One of the most unique aspects of working at a digital marketing agency is being on top of EVERYTHING that is happening on the web and social spaces. There are many social media tools that make this task easier – but these are my favorite. 1. HootSuite HootSuite is a social media management and analytics…
Read On from Five Tools Every Social Media Marketing Specialist Needs To Use
In my mind, I characterize this time of year as the kick-off to event season. In my personal life, that means all of my favorite awards shows, including the Golden Globes, the Academy Awards and the SAG Awards. Professionally, however, this time of year is all about the trade shows. Our clients hit up the…
Read On from Trade Show Marketing 101 From A Public Relations Specialist’s POV
The addictive 6-second looping-video app, Vine, is letting its users become a little more personal. On Friday December 20, Vine allowed for all verified Twitter accounts to create a vanity URL to allow for easy search and a future web-based profile. The update became available to the public three days later, December 23. Vine.co features…
As most people know, social media is a great way to spread the word about your brand. Whether that brand is your business, your product or yourself, personal engagement is the best form of advertising. Not only is it cost-effective, but also the reach to your audience is constantly advancing. Most brands have molded to…
CES 2014 was filled with excitement, not only for the mind-blowing new technologies center stage this year, but also for the celebrities that kept joining them throughout the event. The loti in Vegas tried their best to be cool while spotting and meeting these celebrities. At our office, the rest of us were trying to…
Read On from Spotted: Celebrities at CES 2014 – lotus823 Roundup
Last week at lotus823, it was hard to go more than five minutes without hearing three letters: CES. These three simple letters have excited many emotions in our CES marketing team, leaving them excited, intrigued, confused and, at times, insanely jealous. At other times, CES has left us at a complete loss for words. According…
Read On from CES 2014 Shows Us the Future We Imagined Isn’t All That Unattainable
Why working at lotus823 is better than working at any other public relations agency. We’ve just wrapped up CES week. And, if you work in public relations for consumer electronics and technology clients, you know what that means. The International Consumer Electronics Show brings out the marketing savage in all of us. This past week,…
Search Engine Optimization (SEO) is overall a basic concept. It’s the act of ensuring that your web properties can be found by search engines, such as Google. But that’s just the tip of the iceberg. Once you delve deeper past that basic concept, you then have ranking factors, Google updates, coding speak, content debates and…
“Art in general (and [Hugh MacLeod’s] signature style of cartoon art in particular) can express ideas, vision, beliefs, stories, culture, mission and purpose faster, better and more deeply than any other method of business communication.” ~ gapingvoid.com First: Meet Hugh MacLeod, a Cartoonist on a Mission! Hugh MacLeod is a cartoonist and the Creative Director…
Read On from Did You Know? Cartoon Art Can Change Your Business
The “Secure Search” change in Google Analytics has again changed the SEO game completely. As such, we’re left to forge new devices for predicting and interpreting search data. A Google search is the first step toward engagement and engagement leads to conversion- if you play your hand right, of course. So now what do we…
Read On from Content Marketing Holds the Reigns on Integrated Marketing Strategies in 2014
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
