Five Tools Every Social Media Marketing Specialist Needs To Use
One of the most unique aspects of working at a digital marketing agency is being on top of EVERYTHING that is happening on the web and social spaces. There are...
Trade Show Marketing 101 From A Public Relations Specialist’s POV
In my mind, I characterize this time of year as the kick-off to event season. In my personal life, that means all of my favorite awards shows, including the Golden...
How to Claim Your Vine Vanity URL on the Web
The addictive 6-second looping-video app, Vine, is letting its users become a little more personal. On Friday December 20, Vine allowed for all verified Twitter accounts to create a vanity...
Instafame on Instagram
As most people know, social media is a great way to spread the word about your brand. Whether that brand is your business, your product or yourself, personal engagement is...
Spotted: Celebrities at CES 2014 – lotus823 Roundup
CES 2014 was filled with excitement, not only for the mind-blowing new technologies center stage this year, but also for the celebrities that kept joining them throughout the event. The...
CES 2014 Shows Us the Future We Imagined Isn’t All That Unattainable
Last week at lotus823, it was hard to go more than five minutes without hearing three letters: CES. These three simple letters have excited many emotions in our CES marketing...
#MyJobIsBetterThanYours
Why working at lotus823 is better than working at any other public relations agency. We’ve just wrapped up CES week. And, if you work in public relations for consumer electronics...
Top 5 Free SEO Resources
Search Engine Optimization (SEO) is overall a basic concept. It’s the act of ensuring that your web properties can be found by search engines, such as Google. But that’s just...
Did You Know? Cartoon Art Can Change Your Business
“Art in general (and [Hugh MacLeod’s] signature style of cartoon art in particular) can express ideas, vision, beliefs, stories, culture, mission and purpose faster, better and more deeply than any...
Content Marketing Holds the Reigns on Integrated Marketing Strategies in 2014
The “Secure Search” change in Google Analytics has again changed the SEO game completely. As such, we’re left to forge new devices for predicting and interpreting search data. A Google...
