It’s been a little over a month since we all came across the first Instagram Ad in our feeds. Perhaps it’s too soon to acquire the true ROI and value proposition of these ads, but we can look into other ways that brands are reaping benefits from this new approach. Let’s start off with the…
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I’m a people person. How cliché, I know, as I’m on the PR team. But, really, I am. I enjoy talking; I enjoy listening; I enjoy learning about people and how and why they operate as they do. One of my favorite personality tests is the Briggs-Myers Type Indicator test, a “psychometric questionnaire designed to…
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“One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.” – Simon Mainwaring The social community that started out as a private online network for college students has turned into a great business tool for companies all over the world. With over one billion people…
Those of us tuned into DiGiorno’s Twitter feed during NBC’s live showing of The Sound of Music were treated to a slice of social media bliss. DiGiorno’s sardonic, accusatory, and just plain crazy meditations on pizza- pizza as it relates (loosely) to love and family during wartime in Europe- were delightful. It was out of…
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Before becoming an SEO specialist, I remember getting so excited for Christmas every year because that’s when Santa Claus would come to visit. I also remember the disappointment I felt upon learning that the jolly guy from the North Pole was nothing more than a myth. When I was first starting out in search engine…
Let’s face it – everyone is exposed to stress at one point or another at work. Whether it’s preparing for a big meeting or working with tight deadlines, we are all eventually put into a position where the pressure is on. November and December are particularly busy months at our integrated marketing agency as we’re…
Welcome to the integrated marketing monthly roundup! In November, lotus823 brought to you the ins and outs of integrated marketing. Engagement, campaigns and creative news sources are just a few of our favorite things….
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This past month, HubShout hosted a special panel discussion on how to measure search engine optimization strategies after the encrypted search changes by Google. It was an honor to join the discussion alongside HubShout’s CEO Chad Hill, SEO Technician Collin Jarman from Click Optimize and Brett Snyder who is Director of SEO at Nebo. Here…
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FACT: “every day people Pin about 1.5 million places, and there are more than 750 million Pins of these destinations on Pinterest.” (Oh, How Pinteresting). On November 20, Pinterest introduced their latest type of Rich Pin: the Place Pin. Place Pins let Pinterest users, consumers and businesses map what they’re interested in, no matter where they…
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Marketing plans are often tailored to each business’s needs and unique characteristics. Foursquare is a location-based social marketing tool that is a must for brick and mortar operations. The livelihood of shopkeepers and storeowners depends on one important factor: getting people in their stores to purchase whatever product or service it is that they sell….
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LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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