The very first second of your content marketing campaign is everything. People will choose to click or not to click on your site in less time than that, and if nobody opens the door, nobody will see what’s inside, so to speak. Research shows that it takes us roughly 250 milliseconds to lose interest in…
Read On from 3 Tips to Getting Your Content Marketing to Go Viral
Your homepage is the epicenter of your online presence, so let’s figure out how to shake things up with it. It’s often the most trafficked page on your entire website and your first chance at impressing your customer, so honing your homepage is a key step to implementing a digital marketing strategy. Here is a…
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As with any New Year, you can expect to see new ideas, perspectives and technology. Our first roundup of 2014 will feature great digital marketing tips, CES 2014 fun and our point of view on why our job is better than yours….
Read On from The Digital Marketing Monthly Roundup – January 2014
Chipotle is at it again with yet another unconventional marketing tactic to attract the attention of the masses. While the majority of big brands are focused on having their ads run during this year’s Super Bowl, Chipotle is making moves on a totally different plane with a new age advertising approach. New Age Advertising, Present…
Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their brand as a means to start fresh. After weeks of holiday stress, eating deliciously unhealthy foods and possibly traveling, consumers usually want to invest in…
Read On from New Year, New You: The Perfect Content Marketing Opportunity
“It’s not about spamming everyone you know. It’s about sharing a moment with your friends.” – Kevin Systrom, Founder & Chief Executive of Instagram As we’ve come to learn over the past couple months, the social media networks that we’ve grown to love and obsessively post on, have all been updated or have acquired a…
Read On from Social Media Networks and The Craze of Private Messaging
As a full service content marketing agency, lotus823, will execute public relations, search engine marketing, and social media strategies for the audio products engineer. Tinton Falls, N.J. – January 2014 – lotus823, a New Jersey-based content marketing agency, is pleased to announce the addition of Felt Audio, a pioneer in ultra-mobile audio products for active…
Read On from New Jersey Content Marketing Agency Welcomes Felt Audio
One of the most unique aspects of working at a digital marketing agency is being on top of EVERYTHING that is happening on the web and social spaces. There are many social media tools that make this task easier – but these are my favorite. 1. HootSuite HootSuite is a social media management and analytics…
Read On from Five Tools Every Social Media Marketing Specialist Needs To Use
In my mind, I characterize this time of year as the kick-off to event season. In my personal life, that means all of my favorite awards shows, including the Golden Globes, the Academy Awards and the SAG Awards. Professionally, however, this time of year is all about the trade shows. Our clients hit up the…
Read On from Trade Show Marketing 101 From A Public Relations Specialist’s POV
The addictive 6-second looping-video app, Vine, is letting its users become a little more personal. On Friday December 20, Vine allowed for all verified Twitter accounts to create a vanity URL to allow for easy search and a future web-based profile. The update became available to the public three days later, December 23. Vine.co features…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
