As a public relations professional, part of my job is to keep up to date with current events. From pitching a trend piece to pulling off a successful newsjacking, we PR pros must constantly be thinking about how our clients fit into the bigger picture in order to compete in the media relations game. Here…
Read On from Don’t Live Under a Rock: A PR Specialist’s Tips on How to Stay Informed
I recently returned from a family trip to Walt Disney World – a place that felt brand new to me, as I had little to no memory of my first time visiting this magical land. Though I have little memory of my last visit, returning to the park at age 28 has afforded me a…
If you spent an afternoon at lotus823, there are a few comments directed towards me that you will most likely hear: 1. “Christine can you put on some upbeat music?” 2. “No, Christine, no one wants to see another photo of Brian Stelter and Jamie Shupak’s wedding.” 3. “Did you find this on Instagram?” Before…
Read On from Nerd Confessions: Instagram Is My Drug of Choice
Just because you didn’t succeed with your New Year’s resolution doesn’t mean you have failed. It’s only February. Take action to continue to better yourself and your company with some of our best practices and tips for your public relations and digital marketing strategies….
Change is a natural part of life, whether we like it or not. In spite of our opinion on it, I feel that we should always adapt with the changes that life brings since not keeping up with the times can equate to less success in life. Change is especially prominent in the digital marketing…
Read On from Why Your Digital Marketing Strategy Needs to Be Ever Evolving
Internship experience is a crucial asset to have on one’s resume prior to graduation day. An internship is a great way to gain experience in the field you wish to start a career in. However, it is not always as simple as it sounds. In today’s corporate landscape, companies don’t utilize their interns to the…
N.J.-based content marketing agency’s social media recognized for “Best Use of Social Media for Event Promotion” EATONTOWN, N.J., February 26, 2014 – Content marketing agency, lotus823, announced that it has received an honorable mention in PR Daily’s 2013 Social Media Awards for “Best Use of Social Media for Event Promotion.” The annual awards program celebrates…
Read On from lotus823 Named an Honoree in PR Daily’s 2013 Social Media Awards
Over the past few years, users have learned that social media is not only a platform to keep in contact with family and friends, but also a means of direct communication with brands they know and trust. As a digital marketing agency, we have seen firsthand the positive and negative impacts that customer service on social…
Read On from Keeping Consistent: Customer Service on Social Media
Redesigning a website is an opportunity for a brand to upgrade the aesthetic and functionally of its home on the web. A redesign gives SEO’s a chance to ‘look under the hood’ and retool a site’s SEO qualities. A website redesign is not simply about updated visuals and cool graphics – it’s an opportunity to…
If you don’t follow @MuradOsmann on Instagram, do yourself the favor. You won’t be disappointed. Murad Osmann is a 28 year-old music video producer from Moscow with a creative —and market-centric— mind. He has generated more than 829,000 followers on Instagram, a handful of imitators, and a cult of fans who eagerly await his every…
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
