by lotus823 | Aug 23, 2023 | Content Marketing, Digital Marketing, lotus823 Clients, lotus823 News, Public Relations, Social Media Marketing
Over the past 13 years, lotus823 has been successful at building a people-first culture that attracts engaged, passionate individuals who drive powerful results for our client partners. As an integrated marketing agency, we truly believe that there is no...
by lotus823 | Aug 17, 2023 | Best Practices, Media Training, Public Relations
CEOs and C-Suite executives may have the experience and expertise when it comes to handling the media, but they are not always readily available when an opportunity is presented. From tradeshow speaking opportunities to on-air interviews, B2B brands see the benefits...
by lotus823 | Jun 1, 2023 | Digital Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Social Media, Social Media Marketing
Another month comes to an end, which means it is time for another industry wrap-up! May has brought us changes in temperature and major updates to our favorite social media platforms. From GIFs in Instagram comments to AI-generated ads, here is everything you need to...
by lotus823 | Mar 8, 2023 | Experiential Marketing, Inspired Home Show, Public Relations, Trade Shows
The annual Inspired Home Show, hosted by The International Housewares Association (IHA), returned to its home at McCormick Place in Chicago this past week. The show offered face time with retailers, vendors, media contacts, and industry leaders while keynotes spoke...
by lotus823 | Jan 5, 2023 | Best Practices, Marketing, Media Training, Public Relations
Whether you’re an executive or part of your company’s public relations team, there will come a time when you will be asked to speak on behalf of your company. With the help of media training, business professionals can prepare a variety of different tactics in order...
by lotus823 | Dec 22, 2022 | Content Marketing, Instagram, Marketing, Public Relations, Social Media, Social Media Marketing, TikTok
It is December, which makes this our last digital marketing and industry highlights blog post for 2022! You’ve probably noticed your favorite platforms sharing your 2022 moments with you, like Spotify wrapped, Snapchat’s look back, and TikTok sharing their top...