by Cassie Bouvier | Jun 18, 2024 | Best Practices, Digital Marketing, Marketing, Public Relations, Social Media, Uncategorized
In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into Mark’s media junky past, current in-class Gen Z think tank’s, and of course...
by Cassie Bouvier | May 16, 2024 | Digital Marketing, Entrepreneur, Integrated Marketing, Marketing, Public Relations, Social Media
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency. Tune in as they discuss the impact of AI, how she finds her work-life...
by Cassie Bouvier | May 9, 2024 | Best Practices, Blogs, E-mail Marketing, Marketing, Public Relations
Crafting a great media pitch is key to attracting top-tier journalists, bloggers, and influencers. It’s not just about thinking like a journalist and tailoring your pitch—it also needs to be interesting, brief, and relevant. Mastering this skill is crucial if...
by Cassie Bouvier | May 1, 2024 | Best Practices, Blogs, Branding, Content Marketing, Digital Marketing, Public Relations
Blog writing is a powerful tool to connect with audiences, share knowledge, and establish authority. By understanding its purpose and key elements, anyone can create powerful and engaging content. Whether you’re new to blogging or are an experienced vet,...
by Cassie Bouvier | Apr 16, 2024 | Digital Marketing, lotus823 News, Podcast, Public Relations
In this episode… Join David Hernandez, host of There’s Always a Lyric, and Ilana Zalika, owner of Resound Marketing, as they discuss AI in public relations, finding everyday balance, and of course the lyrics that motivate her. Episode Transcript lotus823 (0:19) ...
by Amanda Whited | Apr 10, 2024 | Public Relations, Technology
How can I help you today? There’s no mistaking ChatGPT’s signature greeting as it awaits its task. So, how do we use it smartly and safely? What if I were to tell you that this entire article was written solely using AI? Would you be surprised, upset, intrigued? It’s...
