by lotus823 | Oct 20, 2020 | Holiday, Marketing
The key to making the biggest retail events of the year successful for your brand is to begin the planning process early. Despite the unique circumstances that will affect the nature of Black Friday and Cyber Monday (BFCM), there is still a major opportunity to end...
by Elaina Whelan | Apr 22, 2020 | Branding, Digital Marketing, Marketing, Social Media Marketing
In honor of the 50th anniversary of Earth Day, we are reflecting on how brands are taking the lead to create a more sustainable future. While continuing to give consumers what they want, companies of all industries are becoming more eco-conscious. Learn more about the...
![The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]](https://lotus823.com/wp-content/uploads/2020/04/Strategy.png)
by lotus823 | Apr 15, 2020 | Integrated Marketing, Marketing
Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to ensure marketing goals are met. The spread of COVID-19 reminds us of the importance of being able...
by Elaina Whelan | Feb 7, 2020 | Marketing
From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice industries are no different when it comes to requiring a solid...
by lotus823 | Nov 15, 2019 | Holiday, Marketing
When it comes to shopping on Black Friday and Cyber Monday, brands and retailers have to be prepared for both in-store and online promotions. This year on Black Friday, 86% of Americans are planning on shopping, a 12% overall increase from 2018. Cyber Monday is also...
by lotus823 | May 30, 2019 | Integrated Marketing Monthly Roundup, Marketing
Last month, social media made a lot of contributions toward a healthier space for account holders and the trend continued this month as YouTube announced plans to change the way in which subscriber counts are displayed. Both Twitter and LinkedIn disclosed big plans in...
