by lotus823 | Sep 6, 2013 | Integrated Marketing
Looking for an internship? Well, you’re not alone. Interning during your college career can help you gain the skills and experience necessary to succeed in your field of study. And, many students are eager for an opportunity to work alongside professionals and obtain...
by lotus823 | Aug 27, 2013 | Integrated Marketing, Marketing, Search Engine Optimization
With today’s intense competition, companies are using integrated marketing techniques to increase their brand visibility. One (of many) marketing tactics that we love here at lotus is search engine optimization (SEO). Although Google (or any other search...
by lotus823 | Aug 26, 2013 | Integrated Marketing, Marketing
Short Answer: (Almost) Everything I have long held the belief that one can’t simply appreciate a hard day’s work unless he or she has worked in the service industry. Whether you’re a waiter/waitress, bartender, or bus person, being on the front lines of a service...
by lotus823 | Aug 24, 2013 | Integrated Marketing
After more than two years of working side-by-side our stellar Integrated Marketing Manager, Katie Foley, I’ve learned not only a thing or two about managing and executing branding campaigns, but also about “Spirit Junkie” Gabrielle Bernstein and her positive...
by lotus823 | Aug 23, 2013 | Integrated Marketing
Consider this an integrated marketing test of self. How would you describe yourself in one word? I’ll go first. Here’s my one word self description: See…describing yourself in one word is easy. Now it’s your turn! Use only one word to describe yourself in a comment...
by lotus823 | Aug 22, 2013 | Integrated Marketing, LinkedIn, Social Media
Statistics show that 90% of organizations have social media profiles. If you are part of the 10% failing to have a social media presence for your organization, this can put you at a significant disadvantage. However, there is a difference between participation and...
