by lotus823 | Jul 25, 2019 | Best Practices, Digital Marketing
Marketing automation is a powerful way of ensuring your messaging reaches the right people at the right time, in turn helping your business to save time and improve results. In fact, data shows that businesses using marketing automation to nurture prospects see a 451%...
by lotus823 | Jul 16, 2019 | Digital Marketing
With an average of 3.5 billion Google searches per day, if your business isn’t advertising on the network in 2019, you are likely not reaching your target consumers at the right time or in the right place. And with 63,000 searches per second on any given day, reaching...
by lotus823 | Oct 29, 2018 | Digital Marketing, Integrated Marketing Monthly Roundup
As October marks the beginning of Q4 and the busiest time of the year for most companies, social media and digital marketing efforts are just as active across a variety of platforms. Pinterest is especially gearing up for Q4 with the launch of Product Pins, a newly...
by lotus823 | Oct 18, 2018 | Digital Marketing, Marketing, Search Engine Optimization, Website Design
Having a website for your business has become as important to your brand as having a resume is for an employee’s career advancement. If you do not have one, you do not exist in today’s market. Additionally, with the ever-evolving digital space, having an old, outdated...
by lotus823 | Oct 9, 2018 | Advertising, Digital Marketing, Facebook
Facebook has been immersing itself in the business of helping companies flourish through the platform’s ad programs. From offering boosted posts to paid ads with measurable results, Facebook has positioned itself as a necessary marketing tool in today’s world. With...
by Samantha Lins | Jul 26, 2018 | Amazon Marketing, Digital Marketing
Recently, I was in a meeting discussing a new client’s marketing strategy where I asked the question, “Are they planning to go the FBA or FBM route?” In response, I was greeted with a round of blank stares from my colleagues. At that moment, a realization came over me...
