by lotus823 | Sep 23, 2022 | Best Practices, Crisis Marketing, Marketing, Public Relations, Small Business, Uncategorized
No organization wants to deal with a crisis so it can often be put on the back burner but preparing for potential crises can significantly better an organization’s response to the situation that it may be facing. In the pre-crisis stage, crisis communication involves...
by lotus823 | Apr 9, 2020 | Crisis Marketing
As the world continues to grapple with the new reality of social distancing and staying home, we have seen extraordinary efforts to help the government, healthcare workers, and the community find solutions amid the coronavirus pandemic. Brands and companies of all...
by lotus823 | Sep 13, 2019 | Crisis Marketing
Charles Swindoll once said, “life is 10% what happens to you and 90% how you react to it.” Unfortunately, some things are unavoidable and crises happen, even to the largest of companies. However, if things are handled appropriately, not every situation will end in a...
by lotus823 | Apr 26, 2019 | Crisis Marketing
The old adage goes, “Brand reputation takes a long time to build and mere seconds to destroy.” Even keeping that in mind, too many companies make the mistake of approaching crisis communications with the mindset of, “that’s never going to happen to me or my company!”...
by lotus823 | May 22, 2015 | Crisis Marketing, Public Relations, Social Media
It’s the nightmare that’s bound to keep any digital marketing agency up at night. Imagine, a wave of bad publicity hitting your brand without warning. You’re left wondering how to clean up the mess on social media. Do you stay silent, hoping the tide passes? Perhaps...
by lotus823 | May 23, 2014 | Best Practices, Crisis Marketing, Social Media
Let’s face it: we live in an era where social media rules the world. It has become a space where every single person is given a voice, even if it’s behind a screen. Like we all know, this is great for brands as it gives them a space to be creative, open and engaging...
