by lotus823 | Jun 2, 2014 | Content Marketing, Digital Marketing, Marketing, Social Media
The world of PR and digital marketing is always changing. That is why we like to share our insights and best practices with you. If you missed anything during the month of May, we have it all right here for you. So don’t be shy, dig in and share your favorites with...
by lotus823 | Jun 2, 2014 | Content Marketing, Startups
To close out our startup analysis, we sat down with lotus823’s managing partners, David and Allison Hernandez, to discuss where the company is going. Sometimes, that’s impossible to tell, particularly in the startup space. As we realized in our earlier questions, the...
by lotus823 | May 28, 2014 | Blogs, Content Marketing, Digital Marketing, Technology
Working in an industry that never slows down has its ups and downs. One of those ups is discovering niche industry blogs dedicated to marketing different types of products and services. Today’s marketing landscape is constantly evolving and changing, making it...
by lotus823 | May 22, 2014 | Content Marketing, Social Media
There’s a distinct difference between advertising and marketing – more specifically content marketing. We know that ‘content is king’ and ‘engagement is everything,’ but talking with your audience and not at your audience is the name of the game. To truly know...
by lotus823 | May 12, 2014 | Content Marketing, Startups
To continue our analysis of startups, we decided to look within, considering lotus823 is a startup itself. We share the same trials, free spirit, and passion as the startups we work with and write about. We sat down with lotus823’s managing partners, David and Allison...
by lotus823 | May 7, 2014 | Best Practices, Content Marketing, Digital Marketing
Typically, tech startups are known for having a small team with the members wearing a lot of hats. Whether you are making changes to your product(s) or service(s), scheduling time to speak with investors, executing various PR and digital marketing efforts, or...
