by lotus823 | Jan 20, 2014 | Branding, CES, Public Relations
In my mind, I characterize this time of year as the kick-off to event season. In my personal life, that means all of my favorite awards shows, including the Golden Globes, the Academy Awards and the SAG Awards. Professionally, however, this time of year is all about...
by lotus823 | Sep 27, 2013 | Branding, Marketing
First and foremost, lets define what customer loyalty actually is. According to Business Broadway Editor, Bob Hays, “Customer loyalty is the degree to which customers experience positive feelings for and exhibit positive behaviors toward a company/brand.” Sounds...
by lotus823 | Sep 25, 2013 | Branding
It’s one week after a shopping trip and I realized I’ve used nearly an entire bottle of conditioner… and consumed nearly an entire jar of fig jam. Clearly, these things should last longer than a week. But, really, who is the average consumer? Surely, we all have a set...
by lotus823 | Sep 19, 2013 | Branding, Integrated Marketing, Marketing, Public Relations, Social Media
The beauty of social media is that you can instantly share anything with your friends, followers, and the world. The downside of social media is that you can instantly share anything with your friends, followers, and the world. With Twitter and Facebook, we have...
by lotus823 | Aug 16, 2013 | Branding, Integrated Marketing, Marketing, Social Media
As an integrated marketing agency it is our job to keep content new and interesting. Sometimes connecting with your audience could be difficult considering the array of social media platforms available today (check out my last post on the many platforms to use for...
by lotus823 | Jul 20, 2013 | Branding, Integrated Marketing, Marketing
Since I began writing for brand marketing, many people have asked me to explain the difference between branding and advertising. In an interview with Jeremy Hildreth, UK-based branding expert, he described advertising as “a bit like telling a girl in a bar, ‘Hey, I’m...
