by lotus823 | Nov 5, 2018 | Best Practices, Content Marketing
As 2018 comes to an end, there’s no better time to set resolutions – not only for yourself, but also for your business! While we’re typically caught up in Q4 performance and holiday promotions, ‘tis the season to also look back on 2018 and plan for the year ahead....
by Rachel Litner | Sep 20, 2018 | Best Practices, Marketing, Public Relations
In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead media. That means we have about a two-month window (until late October) to curate press lists, fact check product copy, and finalize images to ensure that everything is in...
by lotus823 | Mar 14, 2017 | Best Practices, Social Media
As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social front, have no fear! We’ve rounded up our top five tips for seamlessly integrating social...
by lotus823 | Oct 31, 2016 | Best Practices, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Social Media
As the leaves change and the temperatures cool down, our team is gearing up for the busy holiday season! Throughout the month of October our team shared valuable insights on the world of PR and social media. Miss one of our posts? You’re in luck; they are all here in...
by lotus823 | Oct 25, 2016 | Best Practices, Social Media
Social media. It’s the worldwide neighborhood. We have been given this huge opportunity to connect with people all over the world. Are you taking advantage of it? We’d be surprised to hear if you weren’t on social media yet (unless you’re a new brand of course). But...
by lotus823 | Oct 12, 2016 | Best Practices, Public Relations
With the wildly unpredictable and fast paced nature of the news, attempting to capture the media’s attention can certainly feel like a brutal round of The Hunger Games. Alas, media pitching is an integral part of daily life for PR professionals. While the...
