lotus823 PR & Digital Marketing Roundup

lotus823 PR & Digital Marketing Roundup

It is officially fall and the leaves are quickly changing color here in New Jersey. But that isn’t the only thing that has changed this month. Throughout September we have seen a new iPhone, a new Google logo and closed out the month with a really amazing Super Blood Moon. Sure, that’s all really exciting,…

Read On from lotus823 PR & Digital Marketing Roundup

Share this:

CES 2016: Have You Started Planning?

CES 2016: Have You Started Planning?

January might seem far away when we’re only just ending September, but for marketers in the consumer electronics industry, it’s right around the corner. Instead of planning what we’ll buy our loved ones this holiday season, we’re figuring out what type of swag we’ll give out to complete strangers for free. This is all thanks…

Read On from CES 2016: Have You Started Planning?

Share this:

lotus823 Announces Beth Gard’s New Role as Account Supervisor

lotus823 Announces Beth Gard’s New Role as Account Supervisor

We are excited to announce the promotion of Beth Gard to Account Supervisor. In her new position, Beth will play a key role in the development and execution of integrated PR and marketing programs. She will continue providing day-to-day management for client accounts as well as leading public relations activities for the lotus823 brand. She…

Read On from lotus823 Announces Beth Gard’s New Role as Account Supervisor

Share this:

#ForceFriday: Star Wars Strikes Back on Social Media

#ForceFriday: Star Wars Strikes Back on Social Media

Earlier this month Disney launched a marketing campaign of epic proportions. The worldwide marketing blitz leading to the December release of Star Wars Episode VII: The Force Awakens officially kicked off on September 4, otherwise known as #ForceFriday. Stores around the globe held special midnight events for the release of new merchandise and social media…

Read On from #ForceFriday: Star Wars Strikes Back on Social Media

Share this:

Our Summer of Digital Marketing News [Roundup]

Our Summer of Digital Marketing News [Roundup]

Happy September! That’s right, it’s September. We can’t believe it either. These past couple of months have certainly flown by, which must mean we’ve been pretty busy. We’re sure you’ve had your share of crazy busy work weeks, too. So, today we’re bringing you our recap of summer – content marketing genius, the importance of…

Read On from Our Summer of Digital Marketing News [Roundup]

Share this:

lotus823 Employee Spotlight: Vicki Marziale, Social Media Account Executive

lotus823 Employee Spotlight: Vicki Marziale, Social Media Account Executive

Summertime is typically known as a slow period for agency folks, but at lotus823, our digital marketers experienced quite the opposite. While our PR team was busy with holiday gift guide pitching, our social media team welcomed a new member! Vicki Marziale recently joined lotus823 as a Social Media Account Executive. Now that she’s had…

Read On from lotus823 Employee Spotlight: Vicki Marziale, Social Media Account Executive

Share this:

A British Invasion: Learning the PR ropes at lotus823

A British Invasion: Learning the PR ropes at lotus823

We had the pleasure of welcoming Emma Rawson, a business student from the UK, into our New Jersey office for a week. We asked her to guest blog her experience working with our PR and digital marketing teams. To see all of our posts from guest bloggers click here. If you would like to be…

Read On from A British Invasion: Learning the PR ropes at lotus823

Share this:

Class is in Session with Back-to-School Marketing Campaigns

Class is in Session with Back-to-School Marketing Campaigns

As we move into the last week of August, we begin to ask ourselves; where did summer go? It’s hard to believe, but the school season is officially upon us. Back-to-school season is the second largest retail season, right behind the holidays. With that being said, this is the perfect opportunity for brands to create marketing…

Read On from Class is in Session with Back-to-School Marketing Campaigns

Share this:

SEO 101 for PR Pros: Understanding the Impact of Your Media Results

SEO 101 for PR Pros: Understanding the Impact of Your Media Results

While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO” or “Google Analytics” like a deer in headlights. It’s the same reaction people give when they hear the word “dentist.” And, although I do fall…

Read On from SEO 101 for PR Pros: Understanding the Impact of Your Media Results

Share this: