As an integrated marketing communications agency, we understand the value and necessity of creativity. Whether we’re building a public relations or social media campaign, or putting the final touches on...
January Digital Marketing Roundup: Starting 2016 Off Right
From Google’s core algorithm update to Blizzard Jonas, we think it’s safe to say 2016 started off with a bang! Now that the dust has settled and 2016 is in...
How to Create Your 2016 Social Media Strategy
Back from our long holiday vacations, we’ve finally said good-bye to 2015. With a new year comes a new marketing strategy to craft and new goals to reach – and...
CES 2016 Recap & Trends: The Future Is Now
And just like that CES 2016 is a thing of the past! </ br> During the exciting week, we saw some crazy things, like LG’s 95” 8K television, and some...
2015 in Review: Social Media’s Biggest Moments
In the world of social media things move at lightning speed. New networks spring up over night and old favorites can vanish in the blink of an eye (RIP MySpace)....
Digital Marketing News Roundup: Closing Out 2015
Happy New Year! We hope you had a great month and an even better holiday season! We’re excited to get a brand new year started. But first, let’s take a...
The PR Professional’s CES Survival Guide
For first-time CES attendees, trying to remember everything you need to do before the show can be overwhelming. You don’t want to miss any opportunities. You don’t want to forget...
From Inventory to Innovation: My Intern Experience At lotus823
Editor’s Note: As we do each semester with our students, we tasked intern Connor Zazzo to write about what he’s learned at lotus823 to wrap up his time with us. We’re...
Our CES 2016 Predictions: What You Can Expect
It’s that time of year. Tech brands of all shapes and sizes begin to pack their bags for one of the biggest events of the year: the International Consumer Electronics...
This Season’s Top Marketing: Four Campaigns From The 2015 Holiday Season
A look at the shocking, cute, unexpected, and traditional marketing campaigns this season Each year the holiday season drives brands to develop marketing strategies that will hopefully break through the...