From “putting yourself out there” to “building trust,” digital marketing is very similar to dating. Learn how branding a business is like finding the perfect match below! Always Look Your Best via GIPHY A brand’s visual storytelling sends a powerful message about who they are. When utilizing digital marketing, the phrase “what you see, is…
From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice industries are no different when it comes to requiring a solid marketing strategy. With a reported $863,000,000,000 sales in foodservice this past year, it is…
Read On from The Importance of Marketing in the Hospitality Industry
Throughout January, we have seen newly-launched features across all social media platforms. Learn more about the latest updates in the industry below! Social Media Instagram Addresses Questions on Algorithm, Comment Pods and Verification [Infographic] Instagram is usually sharing insightful information regarding the platform on its @Creators account, and this month in particular, they offered an…
Will you be attending The Inspired Home Show (TIHS) this year? The annual housewares show in Chicago is quickly approaching, meaning important show deadlines are also on the horizon. Formerly known as the International Home + Housewares Show, TIHS is the meeting place for the most important brands in the housewares and home industry, and…
Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show (CES) in Las Vegas, lotus823’s very own David Hernandez took the stage and presented on the topic of “Coming to America – How Brands can…
Read On from CES 2020 Enterprise Singapore: Breaking Into the U.S. Market
This past week, we had the opportunity to attend the Consumer Electronics Show (CES) in Las Vegas! The show featured global brands across a range of industries, including audio, housewares, and consumer technology, debuting the latest top tech to the show’s thousands of attendees! lotus823 had the opportunity to represent multiple clients at this year’s…
Here at lotus823, we are dynamic, implementing the latest tools and trends to ensure the best results for our clients, as well as our team. Throughout 2019, we experienced growth and hard work, along with a lot of fun and amazing memories. We’re thrilled to share our biggest wins and company changes of 2019 and…
Throughout the month of December, we saw multiple updates across social media platforms, as well as some industry changes. Keep reading for the final important updates of 2019! Social Media Pinterest Debuts Trends Tool to Help Track Top Searches Pinterest Trends, the app’s newest update, allows consumers and brands to see the top searches on…
Remember in 1999 when everyone thought computers weren’t smart enough to handle the changing century and the world would simply crash at the stroke of midnight? Well, we are now staring down 2020, and man, have we come a long way since the Y2K jitters. Nowadays, digital is where we live. And with that, DNVBs…
Read On from Is an Amazon-only Approach Right for Your Business?
As the year comes to a close, we wanted to take some time and reflect on the largest digital marketing and social media developments we saw this past year. The top developments of 2019 included updates across social media, advertising, and Amazon, as well as privacy breaches and improvements in Google search algorithms. Social Media…
Read On from Top 5 Digital Marketing & Social Media Developments of 2019
Top AI Trends Brands Should Watch to Stay Competitive
March 23, 2026
Artificial intelligence (AI) has quickly moved from a marketing experiment to an everyday business tool, and marketing teams are feeling that shift in real time. Brands across industries are using AI to create content faster, understand audiences more deeply, and deliver more personalized experiences. So what are the most important AI marketing trends brands should...
Read On from Top AI Trends Brands Should Watch to Stay Competitive
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
