Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show (CES) in Las Vegas, lotus823’s very own David Hernandez took the stage and presented on the topic of “Coming to America – How Brands can…
Read On from CES 2020 Enterprise Singapore: Breaking Into the U.S. Market
This past week, we had the opportunity to attend the Consumer Electronics Show (CES) in Las Vegas! The show featured global brands across a range of industries, including audio, housewares, and consumer technology, debuting the latest top tech to the show’s thousands of attendees! lotus823 had the opportunity to represent multiple clients at this year’s…
Here at lotus823, we are dynamic, implementing the latest tools and trends to ensure the best results for our clients, as well as our team. Throughout 2019, we experienced growth and hard work, along with a lot of fun and amazing memories. We’re thrilled to share our biggest wins and company changes of 2019 and…
Throughout the month of December, we saw multiple updates across social media platforms, as well as some industry changes. Keep reading for the final important updates of 2019! Social Media Pinterest Debuts Trends Tool to Help Track Top Searches Pinterest Trends, the app’s newest update, allows consumers and brands to see the top searches on…
Remember in 1999 when everyone thought computers weren’t smart enough to handle the changing century and the world would simply crash at the stroke of midnight? Well, we are now staring down 2020, and man, have we come a long way since the Y2K jitters. Nowadays, digital is where we live. And with that, DNVBs…
Read On from Is an Amazon-only Approach Right for Your Business?
As the year comes to a close, we wanted to take some time and reflect on the largest digital marketing and social media developments we saw this past year. The top developments of 2019 included updates across social media, advertising, and Amazon, as well as privacy breaches and improvements in Google search algorithms. Social Media…
Read On from Top 5 Digital Marketing & Social Media Developments of 2019
Trade Shows offer valuable networking opportunities, specifically face-to-face interactions, which are rated as the number one preferred method by show attendees. From consumer electronics, to toys, to housewares and beyond, virtually every industry can be represented at a trade show. In working with clients across a range of industries, we’ve been to many trade shows….
Read On from The Best Trade Shows for CE, Toys, Housewares, & Audio/AV
In March of 2019, Amazon’s popularity was at an all-time high, with over 145.2 million mobile users active on the app. With more than 119 million products, Amazon continues to be the go-to for online shoppers. So, in late 2018 through early 2019, when vendors started to experience difficulties on the platform, many started considering…
Read On from Making the Switch from Amazon Vendor Central to Seller Central
Social Media How Will Instagram Hiding Likes in the US Affect Influencers Instagram recently revealed that the total amount of likes a post receives will no longer be featured. For those who use the platform for fun, this update won’t cause much concern. Who will it affect, though? Influencers. If a brand wishes to collaborate…
Last month, our Chief Strategy Officer, Rachel Litner, attended the fall New York Tabletop Show. The semi-annual show, hosted by Forty One Madison, featured new products that revolve around upcoming consumer trends in the lifestyle market. The show featured showrooms with the newest products in the home and lifestyle industry’s top brands. Were you unable…
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
