CES 2020: A Week in Review
This past week, we had the opportunity to attend the Consumer Electronics Show (CES) in Las Vegas! The show featured global brands across a range of industries, including audio, housewares,...
lotus823’s Biggest Wins of 2019
Here at lotus823, we are dynamic, implementing the latest tools and trends to ensure the best results for our clients, as well as our team. Throughout 2019, we experienced growth...
Integrated Marketing Monthly Roundup
December Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout the month of December, we saw multiple updates across social media platforms, as well as some industry changes. Keep reading for the final important updates of 2019! Social Media...
Is an Amazon-only Approach Right for Your Business?
Remember in 1999 when everyone thought computers weren’t smart enough to handle the changing century and the world would simply crash at the stroke of midnight? Well, we are now...
Top 5 Digital Marketing & Social Media Developments of 2019
As the year comes to a close, we wanted to take some time and reflect on the largest digital marketing and social media developments we saw this past year. The...
The Best Trade Shows for CE, Toys, Housewares, & Audio/AV
Trade Shows offer valuable networking opportunities, specifically face-to-face interactions, which are rated as the number one preferred method by show attendees. From consumer electronics, to toys, to housewares and beyond,...
Making the Switch from Amazon Vendor Central to Seller Central
In March of 2019, Amazon’s popularity was at an all-time high, with over 145.2 million mobile users active on the app. With more than 119 million products, Amazon continues to...
Integrated Marketing Monthly Roundup
November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Social Media How Will Instagram Hiding Likes in the US Affect Influencers Instagram recently revealed that the total amount of likes a post receives will no longer be featured. For...
The Fall New York Tabletop Show: An Overview
Last month, our Chief Strategy Officer, Rachel Litner, attended the fall New York Tabletop Show. The semi-annual show, hosted by Forty One Madison, featured new products that revolve around upcoming...
How to Maximize Efforts on Black Friday and Cyber Monday
When it comes to shopping on Black Friday and Cyber Monday, brands and retailers have to be prepared for both in-store and online promotions. This year on Black Friday, 86%...
