Will you be attending CES this year? If so, time is of the essence! The annual convention celebrating all things consumer electronics is quickly approaching, running January 7-10 in Las...
Integrated Marketing Monthly Roundup
October Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Social Media Snapchat Launches ‘Dynamic Ads’ Which Will Create Ads Based on Uploaded Product Catalogs Snapchat’s newest update, Dynamic Ads, simplifies the process of creating an ad on the platform....
How to be Successful in Brand Storytelling
Brand storytelling is an essential part of establishing your brand, both online and offline. It consists of defining your company’s identity through narratives and stories that captivate your target audience....
Trade Show Myths Debunked
Despite the fact that trade shows serve as an excellent opportunity for brands to increase visibility, there are several misconceptions when it comes to exhibiting at one of these industry...
Sold By Amazon (SBA) Explained: Putting Trust in Amazon
In early August, Amazon introduced its newest selling feature, Sold by Amazon (SBA). The feature gives Amazon control over product pricing as a way to keep up with competition. In...
The Core Four: Top Social Media Platforms for Influencer Marketing
As a component of most brand strategies, any modern-day marketing mogul understands the value of influencer marketing. In fact, 2019 reports indicate that 92% of people believe influencer marketing to...
Integrated Marketing Monthly Roundup
September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Social Media Private Instagram Posts and Stories Can be Shared Publicly Using Just a Web Browser Attention Instagram users, if you’re concerned about privacy, this news is for you. While...
Nurturing Authenticity on Social Media
When meeting with a prospect recently, we were discussing the struggle to garner authentic conversations around brands on social media. Consumers are constantly looking to others for recommendations, reviews, and...
PR Tips: Crisis Communications and the Press
Charles Swindoll once said, “life is 10% what happens to you and 90% how you react to it.” Unfortunately, some things are unavoidable and crises happen, even to the largest...
Social Media Advertising Best Practices: Pinterest
With 322 million monthly users, there is certainly a population to be reached by marketers on Pinterest. Considering we’ve already covered our top tips for marketing on Facebook, Twitter, Instagram, LinkedIn,...