Making the Switch from Amazon Vendor Central to Seller Central

In March of 2019, Amazon’s popularity was at an all-time high, with over 145.2 million mobile users active on the app. With more than 119 million products, Amazon continues to be the go-to for online shoppers. So, in late 2018 through early 2019, when vendors started to experience difficulties on the platform, many started considering switching to Seller Central. Some companies even switched to a hybrid model, using both Vendor and Seller Central.

Interested in making the switch from Vendor Central to Seller Central? Check out our tips below for a smooth transition.

Amazon Vendor vs. Seller Central and A Hybrid Approach

Before deciding which option is best for your brand, it is important to understand the differences between the two options. Seller Central allows brands to sell directly to customers on Amazon and gives brands the ability to control pricing. While this option gives brands more control over their product, there are some advertising limitations. The other option, Vendor Central, allows brands to sell their products to Amazon. From there, the platform has complete control over pricing.

While each option has their own advantages and disadvantages, there is an approach that utilizes both; the hybrid model. This model allows for easier price control, faster product listings and ensures product availability. Similar to the seller option, the hybrid model still puts more responsibility on the brand.

Making a Smooth Transition

There are additional factors, like billing and shipping, that brands should be aware of before transitioning to Seller Central. When utilizing Vendor Central, Amazon handles all shipping and billing processes. This means that your brand will have to manage and coordinate these factors. Another thing to consider is the timing of the switch. It is crucial to transition during your brand’s off-time and that you ensure your brand has plenty of time to prepare for a holiday rush.

Think your brand is ready to make the switch from Vendor to Seller Central? Don’t do it alone. Contact us today!

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