by lotus823 | Mar 12, 2018 | Digital Marketing, Marketing, Social Media, Social Media Marketing
From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a brand crisis. The platform’s latest update has left many users turned off and...
by lotus823 | Mar 8, 2017 | Integrated Marketing, Public Relations, Social Media
Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what – you need both, and here’s why. First, your brand needs to establish a brand identity and voice....
