by lotus823 | Jan 27, 2014 | Digital Marketing, Facebook, Instagram, Social Media, Twitter
“It’s not about spamming everyone you know. It’s about sharing a moment with your friends.” – Kevin Systrom, Founder & Chief Executive of Instagram As we’ve come to learn over the past couple months, the social media networks that we’ve grown to love and...
by lotus823 | Jan 24, 2014 | Digital Marketing, Social Media
One of the most unique aspects of working at a digital marketing agency is being on top of EVERYTHING that is happening on the web and social spaces. There are many social media tools that make this task easier – but these are my favorite. 1. HootSuite HootSuite is a...
by lotus823 | Jan 16, 2014 | Video Marketing Strategy
The addictive 6-second looping-video app, Vine, is letting its users become a little more personal. On Friday December 20, Vine allowed for all verified Twitter accounts to create a vanity URL to allow for easy search and a future web-based profile. The update became...
by lotus823 | Jan 15, 2014 | Instagram, Marketing
As most people know, social media is a great way to spread the word about your brand. Whether that brand is your business, your product or yourself, personal engagement is the best form of advertising. Not only is it cost-effective, but also the reach to your audience...
by lotus823 | Dec 20, 2013 | Instagram
It’s been a little over a month since we all came across the first Instagram Ad in our feeds. Perhaps it’s too soon to acquire the true ROI and value proposition of these ads, but we can look into other ways that brands are reaping benefits from this new approach....
