by lotus823 | Oct 25, 2016 | Best Practices, Social Media
Social media. It’s the worldwide neighborhood. We have been given this huge opportunity to connect with people all over the world. Are you taking advantage of it? We’d be surprised to hear if you weren’t on social media yet (unless you’re a new brand of course). But...
by lotus823 | Oct 6, 2016 | CES, Integrated Marketing Monthly Roundup, Social Media, Technology
Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done before they head to Vegas in January! Join us on the road to CES 2017 as we share the team’s insights...
by lotus823 | Aug 31, 2016 | Digital Marketing, Integrated Marketing, Public Relations, Social Media
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are called Brand Ambassadors. Due to their influence over a particular community, brands select these...
by lotus823 | Jul 22, 2016 | Social Media
Over the past two weeks Pokémon has taken the world (and the lotus823 office) by storm. No, it’s not 1998 and no we’re not playing Gameboy! I’m talking about Pokémon GO, a new augmented reality game launched earlier this month. The game has Pokémon trainers around the...
by lotus823 | Jul 21, 2016 | Integrated Marketing
There’s no denying that the smart home industry is booming! From refrigerators that can communicate ketchup shortages to garbage cans that directly sync to iPhones, countless Americans are now living in connected homes. Ironically enough, while the technology...
