by lotus823 | Sep 22, 2016 | CES, Public Relations
The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled with folks who’ve traveled the world to announce new products,...
by lotus823 | Aug 31, 2016 | Digital Marketing, Integrated Marketing, Public Relations, Social Media
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are called Brand Ambassadors. Due to their influence over a particular community, brands select these...
by lotus823 | Aug 4, 2016 | Digital Marketing
Walking into lotus823 on the first day of my internship I had no idea what to expect and was hoping that I was about to embark into my first real public relations experience. Let me take a step back and explain what brought me to the front doors of lotus823. As a...
by lotus823 | Mar 29, 2016 | Integrated Marketing, Public Relations
Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved” by that celebrity. But, what happens when the beloved celebrity makes a mistake? How...
by lotus823 | Mar 8, 2016 | Best Practices, Content Marketing, Public Relations, Social Media, Twitter
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But what exactly IS newsjacking? To put it simply, newsjacking is the act of leveraging trending...
