by lotus823 | Mar 8, 2017 | Integrated Marketing, Public Relations, Social Media
Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what – you need both, and here’s why. First, your brand needs to establish a brand identity and voice....
by lotus823 | Feb 28, 2017 | Digital Marketing, Instagram
Love is in the air at lotus823! Or is that just the smell of fresh brewed coffee? It’s hard to tell. As we ventured through this month of love, our loti have shared some insight into what they love, from Valentine’s Day marketing campaigns to social influencers. If...
by lotus823 | Feb 21, 2017 | Public Relations
February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but wonder about the creative minds behind them. What are they most passionate...
by lotus823 | Nov 21, 2016 | Public Relations
The holidays are a wonderful time of year – filled with family, presents, caroling… and brands scraping to get their products included in the many holiday gift guides. There is no magic formula that will get your product featured in a gift guide, however there are a...
by lotus823 | Oct 12, 2016 | Best Practices, Public Relations
With the wildly unpredictable and fast paced nature of the news, attempting to capture the media’s attention can certainly feel like a brutal round of The Hunger Games. Alas, media pitching is an integral part of daily life for PR professionals. While the...
