The Best in Branding and PR: Brand Names Used as Generic Terms

The Best in Branding and PR: Brand Names Used as Generic Terms

In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level....
Why Your Digital Marketing Strategy Needs to Be Ever Evolving

Why Your Digital Marketing Strategy Needs to Be Ever Evolving

Change is a natural part of life, whether we like it or not. In spite of our opinion on it, I feel that we should always adapt with the changes that life brings since not keeping up with the times can equate to less success in life. Change is especially prominent in...
Marketing Strategies With Superhero Powers

Marketing Strategies With Superhero Powers

Summer is a bombastic time. Epicurean blockbusters saturate the theaters, larger-than-life hip-hop records drop, and it’s the season when our hemisphere is closest to the sun. We feel our astral position on a philosophical level, and at lotus823 we know that...
The Sass Monster’s Guide to Turning Around a Bad Day

The Sass Monster’s Guide to Turning Around a Bad Day

Some time ago the term “sass monster” came to be a part of this integrated marketing agency’s vocabulary. And, it was invented to describe me. Why? Because, sometimes I’m simply fired up about life and my quirkiness sure does come to light. May one assume this term to...
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