The Best in Branding and PR: Brand Names Used as Generic Terms

The Best in Branding and PR: Brand Names Used as Generic Terms

In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level....
Marketing Strategies With Superhero Powers

Marketing Strategies With Superhero Powers

Summer is a bombastic time. Epicurean blockbusters saturate the theaters, larger-than-life hip-hop records drop, and it’s the season when our hemisphere is closest to the sun. We feel our astral position on a philosophical level, and at lotus823 we know that...
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