by Elaina Whelan | Feb 7, 2020 | Marketing
From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice industries are no different when it comes to requiring a solid...
by Rachel Litner | Sep 20, 2018 | Best Practices, Marketing, Public Relations
In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead media. That means we have about a two-month window (until late October) to curate press lists, fact check product copy, and finalize images to ensure that everything is in...
by lotus823 | May 15, 2017 | Facebook Advertising, Marketing
Almost everything we do today involves data, but what do we do with all of it? From Facebook likes and Twitter mentions to Google Maps and fitness trackers and even Netflix or Amazon Prime, our daily activities create massive amounts of customer insights. This...
by lotus823 | Mar 13, 2015 | Marketing
Now that spring is upon us, that means conference and convention season is in full swing, including SXSW Interactive 2015 in Austin, TX. Brands from all around will gather at SXSW to showcase, network and promote their brands with an arsenal of marketing tactics...
by lotus823 | Sep 26, 2014 | Marketing, Public Relations
Have you hit a creative block? Or maybe just need some inspiration to help get you through your day? TED Talks often help me when I’m facing a challenge, be it at work or in my personal life. TED is a non-profit organization devoted to “ideas worth spreading.” They...
