by lotus823 | Apr 14, 2014 | Public Relations, Social Media
There are many benefits associated with being a thought leader – a person or individual that is well known and seen as a trusted expert on a particular topic. According to Forbes, “It is, without question, one of the most effective and efficient ways to generate new...
by lotus823 | Jan 15, 2014 | Instagram, Marketing
As most people know, social media is a great way to spread the word about your brand. Whether that brand is your business, your product or yourself, personal engagement is the best form of advertising. Not only is it cost-effective, but also the reach to your audience...
by lotus823 | Oct 22, 2013 | Marketing
The nature of our world tends toward complexity. The lines blur between the myriad media platforms we work with daily. In marketing, lines are intentionally blurred. The mixture is what makes us good at we do; we work together. In such a sphere, however, it can be...
by lotus823 | Aug 26, 2013 | Integrated Marketing, Marketing
Short Answer: (Almost) Everything I have long held the belief that one can’t simply appreciate a hard day’s work unless he or she has worked in the service industry. Whether you’re a waiter/waitress, bartender, or bus person, being on the front lines of a service...
by lotus823 | Aug 5, 2013 | Integrated Marketing, Marketing
Upon beginning a new job, it can be challenging to figure out where you fit into your workplace mix. Throughout my first month here at our marketing agency, I’ve learned that everyone from the office wallflower, to the eclectic writer, to the do-it-all PR guru –...
