The Shift From Traditional to New-Age Advertising

The Shift From Traditional to New-Age Advertising

As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with various forms of social media, including Facebook,...
Digital Tools That Make Real Connections

Digital Tools That Make Real Connections

When conducting research on new and prospective clients, it’s crucial to strategize the best approach for gathering valuable insight. These types of details are critical in developing a strong plan for the client. Some information that lotus823 looks to includes is...
Agency Life: 9 Struggles Every Marketing Pro Experiences

Agency Life: 9 Struggles Every Marketing Pro Experiences

Integrated marketing is a very unique, yet dynamic industry. You have the creative thinkers, professional writers, and go getters all under one roof. As a newbie to the industry, I quickly learned that collaborative work is very important for the ultimate success of...
Growing Your Brand With PR Through Thought Leadership

Growing Your Brand With PR Through Thought Leadership

There are many benefits associated with being a thought leader – a person or individual that is well known and seen as a trusted expert on a particular topic. According to Forbes, “It is, without question, one of the most effective and efficient ways to generate new...
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