Every Day Above Ground Is a Great Day, Remember That

Every Day Above Ground Is a Great Day, Remember That

In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency. Tune in as they discuss the impact of AI, how she finds her work-life...
The Shift From Traditional to New-Age Advertising

The Shift From Traditional to New-Age Advertising

As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with various forms of social media, including Facebook,...
Digital Tools That Make Real Connections

Digital Tools That Make Real Connections

When conducting research on new and prospective clients, it’s crucial to strategize the best approach for gathering valuable insight. These types of details are critical in developing a strong plan for the client. Some information that lotus823 looks to includes is...
Agency Life: 9 Struggles Every Marketing Pro Experiences

Agency Life: 9 Struggles Every Marketing Pro Experiences

Integrated marketing is a very unique, yet dynamic industry. You have the creative thinkers, professional writers, and go getters all under one roof. As a newbie to the industry, I quickly learned that collaborative work is very important for the ultimate success of...
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