by lotus823 | Aug 7, 2014 | Branding, Digital Marketing, Public Relations, Social Media
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce a new client partnership with Knomo, a London-based brand that designs and...
by lotus823 | Aug 5, 2014 | Blogs, Branding, Crowdfunding, Marketing
July has been a month focused on branding. We’re talking personal, professional and product branding. If you missed any of this month’s PR and digital marketing news, we have it all right...
by lotus823 | Jul 8, 2014 | Branding, Content Marketing
At the beginning of 2014, we became witness to some of the best content TV has had to offer from holiday promotions to the beloved SuperBowl. Just because the weather has grown warmer and we’re more incline to spend time outdoors doesn’t mean that TV hasn’t offered us...
by lotus823 | Jun 4, 2014 | Branding, Digital Marketing, Marketing
In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level....
by lotus823 | May 8, 2014 | Branding, Public Relations
A successful branding strategy takes into consideration the target audience, your value proposition and how to best convert a customer into a sale. Easier said than done of course, but when done right, consumers are not only sold, but they may even apply a willing...