Defining the Facebook Audience Network: Beyond the App

Defining the Facebook Audience Network: Beyond the App

Facebook has been immersing itself in the business of helping companies flourish through the platform’s ad programs. From offering boosted posts to paid ads with measurable results, Facebook has positioned itself as a necessary marketing tool in today’s world. With...
Social Media Personas | Reality vs. Online Identities

Social Media Personas | Reality vs. Online Identities

In recent years, social media has impacted the way in which users communicate with their friends, family, colleagues, as well as how they communicate with people they have never met offline. Whether comprised of friends or followers, social networking sites (SNS) have...
Marketing Insights into the Fast-Growing Smart Home Industry

Marketing Insights into the Fast-Growing Smart Home Industry

There’s no denying that the smart home industry is booming! From refrigerators that can communicate ketchup shortages to garbage cans that directly sync to iPhones, countless Americans are now living in connected homes. Ironically enough, while the technology...
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