…marketing consultancy, Mark Power, claims that consumer packaged goods will be affected by this change the most and it will be beneficial for bigger brands who will be able to……
Read On from Amazon’s Latest Updates and Initiatives: Everything You Need to Know
…Amazon Prime Day? With the annual shopping event quickly approaching, an effective strategy will help you sell more and grow faster. Download our free eBook Amazon Marketing 101! Share this:……
…below. Determine Specific Goals Having well-defined goals is often the starting point of any marketing project as they pave the way for achieving results. It’s important to know exactly……
Read On from 5 Conversion Rate Optimization (CRO) Best Practices
…technology trade shows, our trade show marketing agency knows the ins and outs of what to expect, giving your brand the advantage over other exhibitors. Contact us today for support……
Read On from How to Stand Out From Other Exhibitors at Trade Shows
…CES Marketing page on our website to learn more: http://www.lotus823.com/services/ces-marketing/ CES 2013 has been over for more than a week and I’m still processing everything I saw and everything I……
Read On from JB’s Lessons from the Trenches: 2013 CES “I Have Never Been This Tired” Edition
…happy. And those tools will be sure to help you do just that! lotus823 gets a front row seat to this type of interaction through their integrated marketing services which……
Read On from 5 Social Media Tools to Enhance Customer Service
…or “Well that was a total #fail…” Coming from a social media marketing perspective – I totally get it. However, just because it’s national sock or donut day, it doesn’t……
Read On from Social Media + Pop Culture – A Total #Win or #Fail?
…to share that our team has been recognized for its outstanding PR and digital marketing services by some of the industry’s top award associations. lotus823 was granted the Public Relations……
Read On from lotus823 Awarded a PRSA Bronze Anvil and other Honorable Mentions
In April of this year, lotus823 was lucky enough to have Nancy Kohlreiter join our PR and digital marketing team. It has been our honor to have Nancy join our……
Read On from From Luggage to Wine to Headphones: How Nancy Kohlreiter Ended Up at lotus823
…a 50% increase in membership engagement, the platform has over 590 million members and is the #1 channel for B2B marketing. The statistics don’t lie – LinkedIn has truly manifested……
Read On from Social Media Advertising Best Practices: LinkedIn
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
