…SEO flywheel.” That means investing in customer acquisition campaigns, directing traffic to Amazon products from third-party sources, and of course, building extremely healthy product detail pages that are optimized and……
Read On from Is an Amazon-only Approach Right for Your Business?
…and the steps we’ve implemented for our team members. Background on the Month Since 1949, Mental Health Awareness Month has been observed across America. Founder of the month-long campaign,……
…platforms offer this virtual space where businesses can directly connect with customers from around the world. Take advantage of this space and make it fun! Create a campaign using a……
Read On from 4 Ways to Celebrate “Get to Know Your Customers Day”
AI is evolving quickly. Naturally there is some fear and trepidation in the PR and marketing world of both the unknown and the very real impact it will continue to……
Read On from 5 Key Ways AI Will Impact Public Relations As We Know It
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer……
Read On from CES 2022: How to Prepare for a Digital Trade Show
The race to CES 2022 is well underway! In less than two months, exhibitors, media, and industry professionals from across the world will be gathering in Las Vegas to debut……
Read On from CES 2022: Show Predictions and Biggest Trends to Watch
You have probably heard people say that trust is a vital component of relationships. Building successful relationships aren’t just important with friends and family, but also for businesses. And the……
Read On from 4 Ways to Strengthen Customer Trust With Social Media
…to find something that’s impossible. As for us, we’ll keep moving forward, trying to stretch the limits of content marketing into exciting new regions. Then, we’ll plant a flag and……
Read On from The Interview with Allison and David Hernandez: Seeds of a Startup
…PR or marketing crisis? It just so happens that the social media strategists at lotus823 went through this exact experience recently. Here are 10 checklist items we identified through the……
…David and Allison Hernandez to get a glimpse into what phase two of a content marketing agency startup looks like. How did you find your first employees? DH: The old……
Read On from The Startup Interview, Part 2: People and Culture
