…folks. From trade shows to product launches, crowdfunding campaigns, and even prepping for holiday editorial opportunities, the lotus823 PR team has been propelling forward in full swing. Amidst the nonstop……
…more. You can pull news on recent campaigns, sponsorships, and key hires to create a better sense of a prospect and its past endeavors. Are they heavy on sports sponsorships?……
…SEO flywheel.” That means investing in customer acquisition campaigns, directing traffic to Amazon products from third-party sources, and of course, building extremely healthy product detail pages that are optimized and……
Read On from Is an Amazon-only Approach Right for Your Business?
…and the steps we’ve implemented for our team members. Background on the Month Since 1949, Mental Health Awareness Month has been observed across America. Founder of the month-long campaign,……
…platforms offer this virtual space where businesses can directly connect with customers from around the world. Take advantage of this space and make it fun! Create a campaign using a……
Read On from 4 Ways to Celebrate “Get to Know Your Customers Day”
AI is evolving quickly. Naturally there is some fear and trepidation in the PR and marketing world of both the unknown and the very real impact it will continue to……
Read On from 5 Key Ways AI Will Impact Public Relations As We Know It
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer……
Read On from CES 2022: How to Prepare for a Digital Trade Show
The race to CES 2022 is well underway! In less than two months, exhibitors, media, and industry professionals from across the world will be gathering in Las Vegas to debut……
Read On from CES 2022: Show Predictions and Biggest Trends to Watch
You have probably heard people say that trust is a vital component of relationships. Building successful relationships aren’t just important with friends and family, but also for businesses. And the……
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…to find something that’s impossible. As for us, we’ll keep moving forward, trying to stretch the limits of content marketing into exciting new regions. Then, we’ll plant a flag and……
Read On from The Interview with Allison and David Hernandez: Seeds of a Startup
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
