With 322 million monthly users, there is certainly a population to be reached by marketers on Pinterest. Considering we’ve already covered our top tips for marketing on Facebook, Twitter, Instagram,……
Read On from Social Media Advertising Best Practices: Pinterest
Integrated Marketing Agency Selected as One of the Top Agencies Based on Client Wins and Agency Values EATONTOWN, N.J. – August 17, 2020 – lotus823, an award-winning, integrated marketing communications……
Read On from lotus823 Named One of PRNEWS’ Agency Elite Top 100 for 2020
EATONTOWN, N.J. – September 22nd, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce its Co-founder & Managing Partner, Allison Hernandez has been honored as one……
…the world, and offer the chance to connect with high-profile press contacts, potential partners, and other businesses. Here are 5 reasons why you needs to invest in trade show marketing….…
Read On from 5 Reasons Why Trade Shows Can Be Valuable for Business
…For example, if your brand specializes in social media services, incorporating popular hashtags like #SocialMediaMarketing or #SocialMediaAdvertising, will help your post reach a larger audience, improving your overall reach. Stay……
…time span. In addition, a daily budget determines the best opportunities to serve your ad based on an average over the course of time. Embrace Retargeting Retargeting or Remarketing is……
Read On from Social Media Advertising Best Practices: Facebook
…to your advantage to create a narrative that consistently ties back to your key points. Incorporate these key points into your website copy, blog posts, and campaigns, allowing your brand……
…campaign allowed Bamboozle to gain traction with B2B and B2C audiences. Results Within the 6-month period of the campaign, Bamboozle was featured in multiple top tier media placements including Food……
…see if they have similar Hyundai personalities, further spreading the word and increasing Hyundai’s followership. What are some of your favorite campaigns this fall? Tweet us at @lotus823! Share this:……
Read On from From Pumpkin Spice to Instagram Quizzes: Social Media Stunts You’ll Fall For
…turn to show Sandy who’s boss! GlobalTech East (GTE) Inc., a design and marketing company located in one of the hardest hit shore towns, Toms River, NJ has started a……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
