…loyalty may be an easy choice. Who has the best product, with the lowest prices, and is easily accessible? All extra conveniences are just perks. Well, for brands seeking informed……
Read On from Ensuring and Improving Brand Customer Loyalty Like Birchbox
…for our clients attending the International CES in January. Everyone at our PR agency handles stress differently, but there is one surefire way to combat the constant worrying over your……
The “Secure Search” change in Google Analytics has again changed the SEO game completely. As such, we’re left to forge new devices for predicting and interpreting search data. A Google……
Read On from Content Marketing Holds the Reigns on Integrated Marketing Strategies in 2014
…was clear that in order for Instagram to maintain the 150M users on its network, it had to meet its audience’s needs and demands. Just two days before Instagram Direct……
Read On from Social Media Networks and The Craze of Private Messaging
…already registered 87,400 accounts reached with 302,623 impressions on Tuesday. The fascinating thing about these conferences is that you can catch a lot of their messages just from monitoring social……
…practical for showing any internship experience and previous employers. I can’t stress enough how important it is to always have an updated resumé on hand. 3. Use Available Resources. Whether……
Read On from A Note to Recent Grads: How to Prepare for Job Opportunities
…pour myself into my personal wedding fantasyland – pinning centerpieces, bridal gowns, and décor on my Pinterest board, and flipping through countless bridal magazines. While these two areas may seem……
Read On from Finding Similarities: PR Campaigns and Wedding Planning
…that I haven’t always worked in the marketing industry, I’ve found that many of my other experiences can relate to my current position at our PR and digital marketing agency….…
…Snapchat is actually a great resource to experience new cultures and places you’ve never been with the Snapchat Live stories. Which social media campaign do you think didn’t work out……
Read On from Behind the Scenes of Social Media Marketing with the lotus823 Team
…Parents and older students are busy searching on Google for the hottest back-to-school buys, specifically on their smartphone devices. Because of the convenience and mobility, parents can be at work……
Read On from Class is in Session with Back-to-School Marketing Campaigns
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
