The “Secure Search” change in Google Analytics has again changed the SEO game completely. As such, we’re left to forge new devices for predicting and interpreting search data. A Google……
Read On from Content Marketing Holds the Reigns on Integrated Marketing Strategies in 2014
…was clear that in order for Instagram to maintain the 150M users on its network, it had to meet its audience’s needs and demands. Just two days before Instagram Direct……
Read On from Social Media Networks and The Craze of Private Messaging
…already registered 87,400 accounts reached with 302,623 impressions on Tuesday. The fascinating thing about these conferences is that you can catch a lot of their messages just from monitoring social……
…practical for showing any internship experience and previous employers. I can’t stress enough how important it is to always have an updated resumé on hand. 3. Use Available Resources. Whether……
Read On from A Note to Recent Grads: How to Prepare for Job Opportunities
…pour myself into my personal wedding fantasyland – pinning centerpieces, bridal gowns, and décor on my Pinterest board, and flipping through countless bridal magazines. While these two areas may seem……
Read On from Finding Similarities: PR Campaigns and Wedding Planning
…that I haven’t always worked in the marketing industry, I’ve found that many of my other experiences can relate to my current position at our PR and digital marketing agency….…
…Snapchat is actually a great resource to experience new cultures and places you’ve never been with the Snapchat Live stories. Which social media campaign do you think didn’t work out……
Read On from Behind the Scenes of Social Media Marketing with the lotus823 Team
…Parents and older students are busy searching on Google for the hottest back-to-school buys, specifically on their smartphone devices. Because of the convenience and mobility, parents can be at work……
Read On from Class is in Session with Back-to-School Marketing Campaigns
…are now essential tools for businesses to showcase their latest products or services. Shadowing at lotus823 has shown me that social media allows a direct line of communication between customers……
Read On from A British Invasion: Learning the PR ropes at lotus823
…forget to consider products or services that fans loved (or didn’t love) and partnerships where you got the most bang for your buck. Once the dust settles, determine your focus……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
Read On from Is Earned Media Enough Anymore? The Shift to Amplified PR
Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
