…think about the new Google Local Carousel? Share your thoughts here in a comment, on our Facebook page or Tweet at me directly! _________________________ Sources: Official announcement: https://plus.google.com/+google/posts/KpsbyvHUotN Other resources:……
…strictly in PR, SEO, Social Media, and so on. Like anything that experiences rapid change and evolution, (See my previous post on the ever-changing landscape of digital marketing), roles have……
…your audience’s preferred communication method and using it regularly helps build the relationship. For example, many customers go to social media to discuss their experiences with a particular company. If……
Read On from How to Build Your Relationships Through the Right Channels
…loyalty may be an easy choice. Who has the best product, with the lowest prices, and is easily accessible? All extra conveniences are just perks. Well, for brands seeking informed……
Read On from Ensuring and Improving Brand Customer Loyalty Like Birchbox
…for our clients attending the International CES in January. Everyone at our PR agency handles stress differently, but there is one surefire way to combat the constant worrying over your……
The “Secure Search” change in Google Analytics has again changed the SEO game completely. As such, we’re left to forge new devices for predicting and interpreting search data. A Google……
Read On from Content Marketing Holds the Reigns on Integrated Marketing Strategies in 2014
…was clear that in order for Instagram to maintain the 150M users on its network, it had to meet its audience’s needs and demands. Just two days before Instagram Direct……
Read On from Social Media Networks and The Craze of Private Messaging
…already registered 87,400 accounts reached with 302,623 impressions on Tuesday. The fascinating thing about these conferences is that you can catch a lot of their messages just from monitoring social……
…practical for showing any internship experience and previous employers. I can’t stress enough how important it is to always have an updated resumé on hand. 3. Use Available Resources. Whether……
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…pour myself into my personal wedding fantasyland – pinning centerpieces, bridal gowns, and décor on my Pinterest board, and flipping through countless bridal magazines. While these two areas may seem……
Read On from Finding Similarities: PR Campaigns and Wedding Planning
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
