…for advertisers to select from. Once chosen, advertisers can then display the advertisement to relevant audiences. Facebook Tests ‘Suggested Time’ Feature for Scheduled Posts Reaching your target audience has just……
…processes, Instant Create and Dynamic Ads. Instant Create does exactly what the name implies; advertisers can select objectives and target audiences directly through the platform. Dynamic Ads provides template options……
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…statement, or your products showcase clean ingredients, transparency will help consumers associate your business with sustainable practices. Such efforts then appeal to consumers who are becoming more aware of the……
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…to understand the key differences between these platforms to help determine which will suit your brand best! WooCommerce WooCommerce is a customizable ecommerce platform built on WordPress. Since this platform……
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…trends and has successfully positioned itself as a dedicated partner to its brands. lotus823 has been received over 40 award wins over the past decade including, Inc.’s Best Workplaces, the……
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…affiliate’s content The idea behind affiliate marketing is to leverage brand exposure with new audiences and generate sales through the same efforts. Many affiliates are required to disclose that they……
…3.5 billion media impressions and 103 pieces of coverage in only six months! Background Founded in 2015, Bamboozle is passionate about making products with a purpose and strives to inspire……
…or blog subscriber. Email Newsletters: Stay at the top of your audience’s mind (and inbox) with recurring email newsletters. From company news to blog posts and special events, actively engage……
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This month marks the first anniversary of the COVID-19 pandemic forcing the U.S. into shutdown and, in turn, the abrupt closure of offices and workplaces. At first, many believed the……
…an audio-only offering seems unnecessary. However, audio-only rooms and platforms are growing in popularity, with Twitter’s Spaces and the Clubhouse app, and reduce some of the pressure of video rooms….…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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