…practices. Twitter, Instagram, and numerous other sites all updated their privacy policies in order to comply with the EU’s new rules, which even inspired a meme about just how often……
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…communications nightmare because your team wasn’t equipped with every possible tool to reach your customers – that includes proactively thinking about what questions customers and audiences may have in advance,……
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…for advertisers to select from. Once chosen, advertisers can then display the advertisement to relevant audiences. Facebook Tests ‘Suggested Time’ Feature for Scheduled Posts Reaching your target audience has just……
…processes, Instant Create and Dynamic Ads. Instant Create does exactly what the name implies; advertisers can select objectives and target audiences directly through the platform. Dynamic Ads provides template options……
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…statement, or your products showcase clean ingredients, transparency will help consumers associate your business with sustainable practices. Such efforts then appeal to consumers who are becoming more aware of the……
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…to understand the key differences between these platforms to help determine which will suit your brand best! WooCommerce WooCommerce is a customizable ecommerce platform built on WordPress. Since this platform……
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…trends and has successfully positioned itself as a dedicated partner to its brands. lotus823 has been received over 40 award wins over the past decade including, Inc.’s Best Workplaces, the……
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…affiliate’s content The idea behind affiliate marketing is to leverage brand exposure with new audiences and generate sales through the same efforts. Many affiliates are required to disclose that they……
…3.5 billion media impressions and 103 pieces of coverage in only six months! Background Founded in 2015, Bamboozle is passionate about making products with a purpose and strives to inspire……
…or blog subscriber. Email Newsletters: Stay at the top of your audience’s mind (and inbox) with recurring email newsletters. From company news to blog posts and special events, actively engage……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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