…members. You can learn more about this platform in my previous blog post, “Amazon Spark: What Brands Need to Know.” AMS AMS stands for Amazon Marketing Services. AMS is the……
Read On from The Seller’s Guide to Amazon Acronyms and Other Jargon
In our latest influencer blog post, Paid & Organic Influencers: Pros, Cons, & Everything in Between, we defined the differences between each type of influencer and what a marketing campaign……
…Hernandez who’s here tonight – I mean today…it’s still early. I want to end though, where I began: with family. Familia. My roots. Mi raices. Mi gente, my people. It’s……
Read On from lotus823’s Co-Founder Speaks Passion, Perseverance, and Possibilities
…practices. Twitter, Instagram, and numerous other sites all updated their privacy policies in order to comply with the EU’s new rules, which even inspired a meme about just how often……
Read On from Top 5 Digital Marketing & Social Media Developments of 2018
…communications nightmare because your team wasn’t equipped with every possible tool to reach your customers – that includes proactively thinking about what questions customers and audiences may have in advance,……
Read On from What Happens When a Crisis Strikes for your Brand? Marketing Tips and Preparation Ideas
…for advertisers to select from. Once chosen, advertisers can then display the advertisement to relevant audiences. Facebook Tests ‘Suggested Time’ Feature for Scheduled Posts Reaching your target audience has just……
…processes, Instant Create and Dynamic Ads. Instant Create does exactly what the name implies; advertisers can select objectives and target audiences directly through the platform. Dynamic Ads provides template options……
Read On from Top 5 Digital Marketing & Social Media Developments of 2019
…statement, or your products showcase clean ingredients, transparency will help consumers associate your business with sustainable practices. Such efforts then appeal to consumers who are becoming more aware of the……
Read On from How Brands are Working to Become More Sustainable
…to understand the key differences between these platforms to help determine which will suit your brand best! WooCommerce WooCommerce is a customizable ecommerce platform built on WordPress. Since this platform……
Read On from WooCommerce vs. Shopify – Which Platform is Best for Your Brand?
…trends and has successfully positioned itself as a dedicated partner to its brands. lotus823 has been received over 40 award wins over the past decade including, Inc.’s Best Workplaces, the……
Read On from lotus823 Celebrates its 10th Anniversary in Business
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
