Now Serving: Content Marketing Tips
…that I haven’t always worked in the marketing industry, I’ve found that many of my other experiences can relate to my current position at our PR and digital marketing agency….…
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Behind the Scenes of Social Media Marketing with the lotus823 Team
…Snapchat is actually a great resource to experience new cultures and places you’ve never been with the Snapchat Live stories. Which social media campaign do you think didn’t work out……
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Class is in Session with Back-to-School Marketing Campaigns
…Parents and older students are busy searching on Google for the hottest back-to-school buys, specifically on their smartphone devices. Because of the convenience and mobility, parents can be at work……
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A British Invasion: Learning the PR ropes at lotus823
…are now essential tools for businesses to showcase their latest products or services. Shadowing at lotus823 has shown me that social media allows a direct line of communication between customers……
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How to Create Your 2016 Social Media Strategy
…forget to consider products or services that fans loved (or didn’t love) and partnerships where you got the most bang for your buck. Once the dust settles, determine your focus……
March Digital Marketing Roundup
…next steps for a brand suffering from sour endorsements. Some of our favorite marketing stories from March: Instagram Announces Algorithmic Timeline Last month, we discussed Instagram’s latest steps to become……
Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard
…Peerless-AV, a leader in innovative audio and video solutions and accessories, for the past few years, providing a range of services to help bolster the company’s status as an award-winning……
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Everything You Missed at the 2017 International Home + Housewares Show
…has exploded in recent years and now beer enthusiasts can brew their own at home! PicoBrew’s line of automatic craft beer brewing appliances makes brewing at home easier than ever….…
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June Industry News Roundup
…that will allow brands to control where their ads appear for their target audience. Twitter introduces DM button for brands to communicate directly with users → To catch up with……
May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…YouTube Music, which will give users access to official songs and albums, as well as thousands of playlists, artist-inspired radio stations, live performances, covers, and exclusive music videos. According to……
