…are now essential tools for businesses to showcase their latest products or services. Shadowing at lotus823 has shown me that social media allows a direct line of communication between customers……
Read On from A British Invasion: Learning the PR ropes at lotus823
…forget to consider products or services that fans loved (or didn’t love) and partnerships where you got the most bang for your buck. Once the dust settles, determine your focus……
…next steps for a brand suffering from sour endorsements. Some of our favorite marketing stories from March: Instagram Announces Algorithmic Timeline Last month, we discussed Instagram’s latest steps to become……
…Peerless-AV, a leader in innovative audio and video solutions and accessories, for the past few years, providing a range of services to help bolster the company’s status as an award-winning……
Read On from Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard
…has exploded in recent years and now beer enthusiasts can brew their own at home! PicoBrew’s line of automatic craft beer brewing appliances makes brewing at home easier than ever….…
Read On from Everything You Missed at the 2017 International Home + Housewares Show
…that will allow brands to control where their ads appear for their target audience. Twitter introduces DM button for brands to communicate directly with users → To catch up with……
…YouTube Music, which will give users access to official songs and albums, as well as thousands of playlists, artist-inspired radio stations, live performances, covers, and exclusive music videos. According to……
…members. You can learn more about this platform in my previous blog post, “Amazon Spark: What Brands Need to Know.” AMS AMS stands for Amazon Marketing Services. AMS is the……
Read On from The Seller’s Guide to Amazon Acronyms and Other Jargon
In our latest influencer blog post, Paid & Organic Influencers: Pros, Cons, & Everything in Between, we defined the differences between each type of influencer and what a marketing campaign……
…Hernandez who’s here tonight – I mean today…it’s still early. I want to end though, where I began: with family. Familia. My roots. Mi raices. Mi gente, my people. It’s……
Read On from lotus823’s Co-Founder Speaks Passion, Perseverance, and Possibilities
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
