One of the most unique aspects of working at a digital marketing agency is being on top of EVERYTHING that is happening on the web and social spaces. There are……
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…app Phamily, connecting physicians with their patients Enterprise 1. Enterprise social network Honey 2. Content streaming company Shodogg, connecting digital content between devices and screens 3. Mobile app creator Worry……
It seems numerous social media outlets and the Internet are the proven “go-to” and reliable news source for most, but which sources are actually here to stay? There’s one online……
…in college. Sure, I mastered AP style and press releases in school, but most of the tactical components of public relations are learned through hands-on experiences. So what tools do……
Read On from PR 101: Tricks of the Trade You Don’t Learn in School
…a sense of zen.. Mavericks is also home to one of my other favorite sources of inspiration: Diet Coke. Where the Magic Happen “Teamwork is dream work.” Pictured here are……
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…two new clients in different spaces, we’re excited to grow our portfolio and warmly welcome them to the agency! Increasing Holiday Sales The holidays will be here in the blink……
…an experiential marketing strategy, we need to come prepared with fresh ideas that will attract our clients’ audiences the right way. But let’s face it…we get burnt out. After long……
…needs to make an emotional connection with its audience. The best way to make that connection? Brand experiences through targeted experiential marketing. How To Launch an Experiential Marketing Event There……
…sought-after audiences, a feature that the platform has leveraged to remain ahead of its competition. Through Facebook, companies have the potential to reach their fans, friends of fans, and people……
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…Own Snapchat Stories Following behind Facebook and Instagram stories, LinkedIn attempts to connect with a younger demographic by releasing its mimicking feature known as “Student Voices.” Currently in its testing……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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