Is PR Dead? Our Team Investigates
…media gatekeepers to disseminate your message and reach your audiences is becoming a thing of the past. Today it’s critical for brands to recognize that a well-rounded digital strategy consisting……
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January Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…a stir within the various streaming services offered. Pinterest revamped its marketing tactics, creating several different personas in hopes of attracting more brands to work with the platform, while Google……
Search Engine Optimization for Alesis Provided by lotus823
Alesis engages lotus823 for strategic search engine optimization and PR consulting. Integrated PR Consulting and SEO Services Begin SEM firm lotus823 has been selected to provide search engine optimization and……
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October Digital Marketing Roundup
…McDonalds. Heather Hewitt takes a closer look at some of the most memorable Halloween marketing campaigns from recent years. Let’s Get Social – Best Practices 101 When it comes……
One Man Army
…in the best possible way. So far, my tenure at lotus823 has been educational in so many ways. Besides learning best practices and sharpening my skills in an industry that……
Make Your Homepage Feel Like Home: Part 2
…go during their time with your page. Our orange “Learn More About lotus823” button, for instance, takes visitors to our About Us page where they’ll learn more about our services……
But First… Let Me Take a Selfie: How to Leverage the Selfie Sensation For Your Brand
…selfie campaigns engage consumers while creating brand awareness, as well. Showcase Products and Services Selfies are a great way to showcase your products and services. Have consumers take selfies with……
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The Fall New York Tabletop Show: An Overview
…their collaboration with Gordon Ramsey, and Vista Alegre debuted their Amazonia Collection, inspired by sister cultures of Portugal and Brazil. Home Experiences: The ongoing themes of home experiences and family……
Case Study Spotlight: The Fulham Group
…helping families and friends enjoy their outdoor cooking experiences since 2008. In 2018, The Fulham Group began a partnership with lotus823, seeking assistance with managing the brand’s marketing activities, including……
Public Relations & Influencer Marketing for Roborock
…featuring the products. To further leverage their strong audiences, each giveaway included a requirement of following Roborock’s identified social channel, allowing the brand to gain new audiences for future promotions….…
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